What is the name of the company that developed the 'Iyo Saijo Nameneko Towel' in collaboration with the NPO Inuneko Life?

Ishino Shoten Co., Ltd., which operates Gift Ishino, developed the 'Iyo Saijo Nameneko Towel' with Inuneko Life and launched it as a hometown tax return gift.

When will applications for the 'Iyo Saijo Nameneko Towel' begin as a hometown tax return gift for Saijo City?

Applications for the 'Iyo Saijo Nameneko Towel' will begin in late December 2025 on major sites as a hometown tax return gift for Saijo City.

Which local tatami shop produces the tatami edges used in the keychain charity item sold in Saijo and Niihama?

The tatami edges used in the keychain are made by Takahashi Tatami Center and sold at participating stores including Gift Ishino in Saijo and Niihama.

How much is the 'Tatami-edge Keychain' sold for, and what happens to the profits after material costs?

The 'Tatami-edge Keychain' is sold for 1,000 yen including tax, and profits after material costs support protection activities at Hogoneko House.

What percentage of production for the 'Iyo Saijo Nameneko Towel' takes place in Saijo City, and what is its key feature?

Over 60% of the 'Iyo Saijo Nameneko Towel' production processes occur in Saijo City, making it a 'MADE in SAIJO' locally crafted souvenir item.

The Circle of Protected Dog and Cat Activities Expanding in Saijo City, Ehime! Local Tatami Shops, Stores, and Volunteers Collaborate

Published Apr 11, 2026 4:26 AM ・ Updated Jun 17, 2026 2:11 AM ・ 5 min read ・ Source: PR TIMES

Ishino Shoten in Saijo City, Ehime, has developed charity goods like the 'Nameneko Towel' and 'Tatami Keychain' to support protected cats and dogs. It will also be available as a hometown tax return gift, creating a sustainable support system.

A support activity utilizing 'Tatami-edge Keychains,' in collaboration with the local 'Takahashi Tatami Center' and 'Hogoneko House,' is currently expanding among participating stores in the Saijo and Niihama areas. Ishino Shoten Co., Ltd. (Headquarters: Saijo City, Ehime Prefecture, President: Ishino), which operates 'Gift Ishino,' has developed the protected dog and cat activity support goods 'Iyo Saijo Nameneko Towel' in collaboration with 'Nameneko,' a character that took the world by storm in the Showa era, and the local NPO 'Inuneko Life.' Starting late December 2025, it will begin accepting applications on major sites as a hometown tax return gift for Saijo City.

Purpose and Background of the Service 'Sustainable Support for Protection Activities' from Saijo City. Currently, dog and cat protection activities rely heavily on the goodwill of volunteers, making continuous funding a challenge. By leveraging the high-quality manufacturing of Saijo City, known as the 'City of Water,' and the power of 'Nameneko,' loved across generations, we have built a system where people nationwide can support protection activities while having fun.

Service Details ■ Product Detail 1: 'Tatami-edge Keychain' Supported by Local Networks A charity item using tatami edges made by 'Takahashi Tatami Center,' sold at participating stores in Saijo and Niihama cities. Sales Price: 1,000 yen (tax included) Activity Content: Profits, excluding material costs from sales, are allocated to support activities like 'Hogoneko House.' Features: Sold in collaboration with various local businesses, including Gift Ishino (Saijo and Niihama branches).

Product Detail 2: Hometown Tax Return Gift 'Iyo Saijo Nameneko Towel' A 'MADE in SAIJO' towel with over 60% of its processes done in Saijo City. Certified by the Imabari Towel brand (No. 2025-2241), featuring excellent water absorption and a soft touch. Support Mechanism: 220 yen (nyan-nyan) per set will be donated from a portion of Gift Ishino's profits to the 'NPO Inuneko Life.' Contents: Set of 2 face towels (approx. 33cm × 80cm) Material: 100% Cotton Available at: Gift Ishino storefront, and Saijo City hometown tax sites (Furunavi, Furusato Choice, Rakuten, Satofull, Amazon)

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The Circle of Protected Dog and Cat Activities Expanding in Saijo City, Ehime! Local Tatami Shops, Stores, and Volunteers Collaborate

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Service Fees [Service Name] has established [Pricing Plan], and [Campaign Information] is also available for users considering initial implementation.

Future Development [Company Name] has a [Plan and Vision for Future Development] through the provision of [Service Name].

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FACT BOX

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