The 73rd Premium Incentive Show Spring 2026: The Specialized Trade Fair for Sales Promotion, Marketing, and Corporate Gifts, Opening Next Week! Showcasing Promotional Goods and Services Leading the Way in Future Sales Promotion!

Business Guide-Sha Co., Ltd. will hold the "73rd International Premium Incentive Show Spring 2026" (PI Show), a specialized trade fair for sales promotion, corporate gifts, and marketing, from April 8 (Wednesday) to 10 (Friday) at the Sunshine City Bunka Kaikan Building in Ikebukuro, Tokyo. The theme is "Innovation Propelling the Promotional Market Part II." The event will showcase promotional goods and services that will lead the future of sales promotion. We look forward to your visit.

The venue is composed of seven exhibition areas: SP Tools & Incentives Exhibition, Store Display & Printing Promotion Exhibition, Sales Promotion Support Exhibition, Advertising & Event Materials Exhibition, Original Food & Beverage Exhibition, Sustainable Novelty Exhibition, and the special exhibition "Oshikatsu Goods Corner." Special events are also prepared to enhance visitor satisfaction, including special lectures and the awards ceremony/recipient presentations for the Japan Promotion Planning Contest.

This time too, the Premium Incentive Show will feature a special exhibition corner focusing on "Oshikatsu" (fandom activities). The Oshikatsu market is rapidly expanding. From classic items to new creative goods, a wide variety of products are emerging in the market as Oshikatsu goods. The Oshikatsu Goods Corner will showcase many goods that can be utilized for "Oshi" (one's favorite idol/character/etc.).

Exhibitors are invited to submit wonderful promotional tools that are friendly to people and the environment and contribute to solving social and global issues, which will be centrally displayed. Award-winning products will be selected by visitor votes and expert judges, and honored with an AWARD.