[Call for Exhibitors] The 40th Gourmet Show Autumn 2026: Broadly Broadcasting the Value of Attractive Foods

Business Guide-Sha, Inc. will hold the '40th Gourmet Show Autumn 2026,' a trade show for premium foods that opens up new markets, in September at Tokyo Big Sight. We are currently recruiting exhibiting companies for this trade fair, which has an established reputation as a foothold into diverse markets focused on 'quality' and 'lifestyle,' primarily featuring regional producers. The application deadline is Friday, June 5.

In addition, an online briefing for prospective exhibitors will be held on Friday, April 17. We will explain the benefits of utilizing the trade fair and the results of exhibiting, incorporating actual case studies.

Exhibition Areas and Events to Convey Exhibitors' Dedication and Passion

The Gourmet Show attracts buyers from various industries and business formats, not to mention retail, service, and wholesale businesses that emphasize food quality. Another feature is the large number of visiting buyers who have decision-making authority.

The venue is mainly composed of five exhibition areas: Local Food Exhibition, Stylish Food Exhibition, Well-be Food Exhibition, World Food Exhibition, and Solution Exhibition. It will broadly broadcast the value of attractive foods.

Furthermore, we will provide beneficial programs that convey the exhibitors' dedication, passion, appeal, and value, such as business matching, contests to raise awareness of exhibited products, and themed displays, thereby increasing the satisfaction of both exhibitors and visitors.

[Main Exhibition Targets] Food manufacturers, local governments/economic organizations, wholesalers, trading companies, service industries, consulting, etc.

Online Briefing for Prospective Exhibitors: Introducing the Benefits and Results of Utilizing the Trade Fair

We will introduce the event outline, key points for utilizing the trade show to achieve exhibiting results, and the cultivation of new sales channels that will be desired in the future, interspersed with specific exhibiting and distribution case studies.

[Date and Time] Friday, April 17, 2026, 13:30 - 15:30 (Planned for YouTube distribution) [Content] 1. Event outline and key points for cultivating sales channels at the Gourmet Show 2. Overseas sales channel cultivation program 3. Effective product PR for buyers / Lecturer: Rieko Iwasaki (Executive Officer, Rinoa Inc.)