Business Guide-sha released the May 2026 issue of its professional magazine 'Monthly Gift PREMIUM' on May 1. The main feature focuses on the 45 billion yen plush toy market, highlighting its shift towards 'relationship consumption' where items act as tools for communication and shared experiences. Through interviews with top manufacturers like Takara Tomy Arts and Sekiguchi, the issue analyzes the latest industry trends. It also includes strategies for bridal and funeral gifts, along with a detailed report on the 73rd International Premium Incentive Show held in April.
FACT BOX
- Source: PR TIMES
- Category: New Product