Tourism DX: AAP Complements Local Knowledge Gaps with KDDI Location Analyzer

Giken Shoji International released a case study of AAP, a consultancy using KDDI Location Analyzer (KLA) for data-driven tourism strategies. To overcome lack of local intuition in new regions, AAP utilized KLA's GPS-based flow data. In a Kanagawa promotion, they identified that 80% of visitors originated from Tokyo and Kanagawa, allowing for highly efficient ad spending. They also optimized stamp rallies by routing visitors to 'hidden gems' to mitigate overtourism. Future plans include analyzing stay-over rates to solve regional economic issues.