What is the main finding of the survey regarding spring fashion?

The survey found that 74% of people want to change their fashion when they feel spring, but their clothing choices are primarily based on temperature and TPO (Time, Place, Occasion) rather than mood. Key barriers to spring fashion include temperature fluctuations, body shape concerns, and pollen.

What is the most common trigger for feeling that spring has arrived?

The most common trigger is the change in 'air and temperature,' cited by 69.4% of respondents. This indicates that physical sensations of climate change are more impactful than calendar dates or scenery.

What are the "3 barriers" that hinder spring fashion choices?

The three main barriers identified are: 1. Temperature fluctuations (寒暖差), 2. Body shape concerns (体型), and 3. Pollen (花粉).

What aspect do people most want to change when they feel spring?

The primary focus for change is 'fashion (colors and materials),' with 74.09% of respondents prioritizing this. Other areas include hair/makeup (13.09%) and unseen aspects like perfume or daily rhythm (6.69%).

What are some examples of people's desires for spring fashion?

Respondents expressed a desire to 'escape from winter' by incorporating brighter colors and lighter materials, moving away from the darker tones often worn in colder months.

"It's Spring, I want to change my fashion" 74% - But clothing choices are based on "temperature rather than mood." What are the 3 barriers to spring outfits?

Published Mar 30, 2026 8:00 PM ・ Updated Jun 2, 2026 1:01 PM ・ 4 min read ・ Source: PR TIMES

Spring fashion enthusiasm is high, but the "3 barriers" such as temperature fluctuations and pollen are hindering purchases and wear.

la belle vie Co., Ltd.'s social listening project TREND LAB. conducted a "Survey on Seasonal and Daily Awareness," receiving approximately 360 responses. The survey results showed that 74% of respondents answered "I want to change my fashion" when they felt spring. However, only 15% base their daily clothing choices on "mood," and it was found that there are "3 barriers" to spring fashion: "temperature fluctuations," "body shape," and "pollen." Survey Highlights ・The moment people feel spring, the top answer is "Air/Temperature" at 69.4%

・When feeling spring, 74% want to "change their fashion"

・However, clothing choices are based on "temperature/TPO" rather than "mood"

・The "3 barriers" hindering spring fashion: temperature fluctuations, body shape, and pollen

When feeling spring, 74% want to "change their fashion" According to the survey, the most common moment people feel "Ah, spring has arrived" is "Air/Temperature (69.4%)". It appears that changes in climate felt by the skin, rather than calendar dates or scenery, are what trigger the realization of the season's arrival.

Furthermore, when feeling that spring air, 74% of respondents want to change their "fashion (colors/materials)". This indicates a high desire to update their wardrobe as a trigger for seasonal change.

Free responses also revealed a strong desire to break free from the heavy impression of winter and incorporate bright colors and light materials. ・Escape from Winter: "Perhaps because I tend to wear dark colors in winter, I feel like I have to wear colors when spring arrives!"

・Longing for Bright Colors: "I try to be conscious of wearing bright color coordination," "I incorporate pastel-colored items."

Q2. When you think, "It's spring, I want to change something," what is the first thing that comes to mind? Fashion (colors/materials): 74.09% | Around the face (hair/makeup): 13.09% | Unseen areas (perfume/daily rhythm): 6.69% | Fingertips and toes (nails/shoes): 3.90% | Other: 2.23%

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Source: PR TIMES
Category: News

"It's Spring, I want to change my fashion" 74% - But clothing choices are based on "temperature rather than mood." What are the 3 barriers to spring outfits?

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