Globis Launches 'Entertainment Management and Field Experience Course in the AI Era' for the 5th Anniversary of LuckyFes

Globis Corporation (Chiyoda-ku, Tokyo; CEO: Yoshito Hori) will launch the 'Entertainment Management and Field Experience Course in the AI Era' (Entertainment Management Experience Course), a special 5th-anniversary project for LuckyFes, targeting its corporate clients.

This program is a practical curriculum based on 'LuckyFes,' a music festival attracting attention as a pioneering model for regional revitalization. Participants will learn about 'designing experience values that move people and generate empathy,' 'co-creation business that grows by involving local communities and diverse stakeholders,' and 'visionary power that connects management and the field.' This two-day project combines a special learning session with a site visit to LuckyFes, teaching the essence of business creation through dialogue and experience.

On Tuesday, June 23, 2026, a dialogue session will be held at Globis University's Tokyo campus featuring Yoshito Hori, founder of LuckyFes and President of Globis University, and Masatada Kobayashi, Managing Executive Officer and Group CCuO of Rakuten Group, Inc. They will discuss topics such as starting new businesses, decision-making under adversity, revenue structure reform, and regional platform strategies, including a Q&A session.

On Tuesday, August 11, 2026 (a public holiday), participants will visit 'LuckyFes' at Hitachi Seaside Park. The lineup includes diverse artists such as Maki Ohguro, Kaela Kimura, Kuroyume, Shonan no Kaze, Dragon Ash, Harami-chan, Frederic, MAN WITH A MISSION, and MONKEY MAJIK. Participants will learn at 'G1@LuckyFes' to gain insights from top leaders, enjoy backstage tours, experience the entertainment site firsthand, and watch the finale fireworks, gaining real experience in designing visitor experiences, place-making, co-creation, and branding.

This course is more than just attending a music festival; it is a practical program unique to Globis, designed for executives to learn how to design and grow 'experience value' as a business.

Background: In all industries, 'moving experiences' are a powerful force for changing the future. As customer touchpoints diversify due to economic maturity and digitalization, the importance of 'experience value' is increasing. Globis decided to hold this course believing that the LuckyFes initiative and its underlying philosophy would provide significant learning for leaders facing new business creation and regional revitalization.

LuckyFes: Japan's First 4-Day Summer Festival and Asia's Largest Theme-Park Style Festival: LuckyFM Ibaraki Broadcasting, a Globis group company, first held LuckyFes in 2022, marking Globis' full-scale entry into the entertainment business. LuckyFes advocates for a crossover of music, featuring artists from POPS, ROCK, HIPHOP, JAZZ, anime songs, idols, and K-POP across generations. Last year, it welcomed 80,000 'Friends' (spectators).

Marking the 5th anniversary, LuckyFes '26 will be held for four consecutive days from August 8 to 11. This is the first time a summer festival in Japan has run for four days straight. With 114 groups of luxury artists confirmed, the festival aims for 100,000 visitors, further evolving into a theme-park style festival for all generations.