Gimmick Plus Launches Free Consultation for Diagnostic Content Marketing Design and Production Support

Gimmick Plus Inc. (Headquarters: Nakano-ku, Tokyo; CEO: Yasushi Okamoto) has announced the launch of free consultation services for the design and production of marketing measures utilizing diagnostic content for companies, local governments, brands, educational organizations, and creators on its no-code diagnostic content CMS 'Makko.'

Currently, in the marketing field, while preparations for summer promotions and event measures are in full swing, there is an increasing number of cases requiring rapid response, such as campaigns decided upon suddenly or the need for content in a short period to match advertising placements. This period, in particular, is a time when content production and project launches with short deadlines are likely to occur alongside preparations for summer vacation sales, seasonal events, and rising tourism and leisure demand.

Against this background, Makko has started accepting consultations regarding the design and production support of marketing measures starting from diagnostic content.

In marketing measures, there are phases where customer attraction, purchasing, and experiential participation are concentrated, regardless of the timing of the campaign or promotion. However, what determines the results is not the content of the measure itself, but the precision of the design stage. If measures are executed with vague designs—such as which user action to set as the goal, how to connect diagnostic results to products or services, and how to link with LPs, advertisements, or store experiences—there are many cases where results like conversions or sales are not achieved even if the number of participants increases.

While the demand for diagnostic content is rising, structural issues are occurring on the ground, such as being unable to determine which format (diagnosis, quiz, survey) to use at the planning stage, being unable to translate ideas into line-of-flow designs, complex branching or scoring designs that cannot be built, and the need for short-deadline production despite a lack of internal resources.

In this free consultation service, consultations are accepted broadly from the stage of organizing ideas at the planning phase, designing measures, and considering implementation methods, regardless of whether diagnostic content is produced or not. The service also handles consultations at the level of measure design, such as how to design conversion paths and how to link with LPs and advertisements.