Supporting lead generation at exhibitions and events with interactive diagnostic content: 'Makko'
Gimmick Plus Inc. (Headquarters: Nakano-ku, Tokyo; CEO: Yasushi Okamoto) has strengthened its support system for the 'Makko Diagnostic Portal Production Plan' for events, in response to the growing demand for experiential marketing in the exhibition and event sectors.
In recent years, exhibitions and events have placed more emphasis on deepening visitor contact and creating natural communication, rather than just attracting crowds to a booth.
The Makko Diagnostic Portal Production Plan supports the maximization of event results by building a sequence from interest-arousing to information acquisition through 'experience design that makes people want to participate' using diagnostic content.
Challenges and Solutions at Exhibition Sites Common issues at exhibitions include being unable to stop visitors passing by and failing to draw full interest with lecture-style sales pitches. Makko provides a 'diagnostic experience' where visitors simply answer a few questions, creating a reason to stop at the booth and facilitating natural conversations starting from the results, leading to business talks and lead generation.
Features of the Makko Full-Scratch Plan - No Monthly Fees! Spot usage plan starting from 400,000 yen Available for one-off use during event periods without worrying about wasteful running costs. - No Server or Domain Required; Ready for Immediate Launch Hosted on Makko's environment, eliminating the need for corporate infrastructure preparation. Use starts immediately by sharing a URL. - Quick Delivery in as little as 2 weeks Responds flexibly to sudden exhibition participations or last-minute additions in as little as two weeks. - Flexible Presentation and Logic High-level customization is possible, including multi-axis judgment, fortune-telling formats, image generation for results, and complex branching logic.
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: Makko