What are the common points of diagnostic content that is easily shared on SNS?

The diagnostic results verbalize the user's emotions and characteristics as labels, entertain negative elements, and are designed to optimize the result images for SNS sharing, encouraging conversations with others.

What are the reasons why traditional diagnostic content is not easily spread on SNS?

The focus is solely on whether it is accurate or not, lacking the function to describe oneself as a label, and the result images are not optimized for display on smartphones.

What are the characteristics of result images that increase the share rate on SNS?

It is important that the images are optimized for vertical viewing on smartphones, have powerful copy that can be understood at a glance, and are beautifully organized into a single image.

What are the benefits of using diagnostic content in marketing?

The benefit lies in the ability to naturally generate UGC (user-generated content) with minimal advertising feel, as users voluntarily share their diagnostic results, aiming for explosive awareness expansion.

What points should be considered in the diagnostic answer UI?

To reduce user dropout rates, the diagnostic answer UI should be designed for quick and intuitive responses, suitable for use during SNS downtime, without requiring deep thought.

What are the common traits of diagnostic content that gets shared on social media?

Published May 26, 2026 7:10 PM ・ Updated Jun 14, 2026 4:14 AM ・ 2 min read ・ Source: PR TIMES

Gimmick Plus Co., Ltd. has analyzed over 100 million usage data points from its 'Makko Diagnosis Portal' and released findings on trends and design guidelines for viral diagnostic content.

Gimmick Plus Co., Ltd. (Headquarters: Nakano-ku, Tokyo; CEO: Yasushi Okamoto) has conducted an analysis of trends for diagnostic content that tends to be shared on social media, using data from its service 'Makko Diagnosis Portal'.

'Makko Diagnosis Portal' has accumulated over 100 million usage records. Based on this, the company has structured the design elements required for participatory content—such as love, personality, and psychological tests—to spread virally on social media.

Key traits of shareable diagnostic content: - 'Labels' for the self: Uses short phrases that help users define and explain themselves, generating empathy. - Gamifying the 'negative': Accepts self-deprecating or realistic self-expression, making it easier to serve as a conversation starter. - Share-ready design: Vertical, smartphone-optimized images that clearly communicate results at a glance. - Intuitive interaction: A UI design that allows users to answer intuitively and enjoy it during their leisure time.

Gimmick Plus provides a 'Makko Diagnosis Portal Production Plan' for enterprises, leveraging these insights.

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Source: PR TIMES
Category: Survey

What are the common traits of diagnostic content that gets shared on social media?

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