PLAYIO Co., Ltd. to Host 'TECH & PLAY in Ebisu' on April 28

PLAYIO Co., Ltd. (CEO: Heo Jung-hui, hereinafter "PLAYIO") will co-host the networking event "TECH & PLAY in Ebisu" on Tuesday, April 28, 2026, together with GMO TECH, Inc. (President & CEO: Ryoichi Suzuki, hereinafter "GMO TECH"), targeting marketers in the game and app industries.

In addition to introducing the game marketing platform "Playio," the event will feature the first public unveiling of the Dynamic LTV model based on gamer data accumulated in Playio, along with actual marketing results and case studies.

Furthermore, the event aims to provide a space where game and app marketers in Japan can directly interact offline to share insights based on practical work and the latest trends, fostering networking among participants.

The event will serve "Son Makgeolli" (hand-crafted rice wine) through sponsorship by BOKSOONDOGA, South Korea's leading premium fresh makgeolli brand.

Background of the Event

In recent years, strategic design emphasizing retention and LTV (Lifetime Value) in addition to User Acquisition (UA) has become increasingly important in the app and game marketing fields.

However, opportunities to share practical insights based on actual user behavior data remain limited, and there is a growing need for cross-industry information exchange forums.

Against this backdrop, PLAYIO and GMO TECH have planned this event to facilitate insight sharing directly linked to practical work and community building.

Overview of "TECH & PLAY in Ebisu"

Event Name: TECH & PLAY in Ebisu Date & Time: April 28, 2026 (Tue) 19:00-21:30 (Registration from 18:30) Venue: TOOTH TOOTH TOKYO (Shibuya-ku, Tokyo) Admission: Free Co-hosts: PLAYIO Co., Ltd., GMO TECH, Inc. Sponsors: Adjust Inc., Sensor Tower Inc., Spice Mart Inc.

Program

19:00 Opening / Organizer Greeting 19:30 Reception / Networking 20:00 Quiz Event / Raffle 21:30 Closing

About Playio

Grow with Real Gamers!

Playio is a platform that supports the optimization of game marketing based on real user play data.

By leveraging playtime and in-game behavior data of "real gamers" who enjoy and immerse themselves in games daily, Playio achieves high-precision targeting and improved retention.

Currently being introduced in global markets including Korea, Japan, and Taiwan, its marketing approach centered on playtime contributes to the growth and KPI achievement of game titles.

Beyond mere user acquisition, Playio supports more essential game growth by nurturing users who play continuously.

Playio Official X: https://x.com/playio_japan Playio Blog: https://blog.playio.co/?utm_source=prtimes&utm_medium=jp_pr&utm_campaign=article

Company Profile

Company Name: PLAYIO Co., Ltd. Representative: CEO Heo Jung-hui Established: August 22, 2025 Address: 2F Forest Hills East Wing, 4-18-11 Minami Aoyama, Minato-ku, Tokyo Official Website: https://playio.co/?LANG_CD=JLP#01

Contact for this matter

Email: [email protected]