PLAYIO Inc. Signs Strategic Business Alliance (MOU) with Spicemart for Game-Specific Research Business

PLAYIO Inc., which operates the global gamer platform "Playio" in Japan, announced that it has signed a strategic business alliance (MOU) for a game-specific research business with Spicemart Inc. (hereinafter, Spicemart), a Japanese company specializing in games.

The two companies will combine PLAYIO Inc.'s global gamer user base with Spicemart's expertise in the Japanese game market to promote collaboration in the research and user insight business area for game companies.

Playio, as a game-play-based rewards platform, possesses a high-engagement user base founded on actual game play data. Currently, it has surpassed 2.4 million cumulative members, 5 million cumulative downloads, and 13 million cumulative game installs via Playio, with services primarily in South Korea, Taiwan, and Japan.

Through this alliance, the two companies plan to explore collaboration possibilities in various fields, such as quantitative research using surveys, qualitative research through gamer interviews, and user testing for game apps.

Furthermore, by linking with "LIVEOPSIS," a game-specific B2B solution provided by Spicemart, they aim to expand synergy in the research and operational support area within the Japanese game market.

Through this collaboration, PLAYIO Inc. will proceed with expanding partnerships with Japanese game companies and further strengthen its competitiveness in the gamer data and user insight domain in the Japanese market.

Partner Company Overview

Spicemart Inc. is a Japanese company specializing in games, developing businesses such as game operation research, consulting, and IP collaboration, primarily in the Japanese and East Asian game markets.

Representative: CEO Masumi Kubo Location: BLOCKS EBISU 909, 1-11-2 Hiroo, Shibuya-ku, Tokyo URL: http://corp.spicemart.jp/

About Playio

Grow with Real Gamers!

Playio is a platform that helps optimize game marketing based on actual user play data.

By utilizing the playtime and in-game behavior data of "real gamers" who enjoy games daily and are deeply immersed, it achieves improved retention rates through high-precision targeting.

Currently, it is being introduced in global markets, mainly in South Korea, Japan, and Taiwan, and contributes to the growth of game titles and achievement of KPIs through marketing methods centered on playtime.

Beyond mere user acquisition, it aims to support the medium-to-long-term growth of game titles by nurturing users who play continuously.

Playio Official X: https://x.com/playio_japan Playio Blog: https://blog.playio.co/?utm_source=prtimes&utm_medium=jp_pr&utm_campaign=article

Company Overview

Company Name: PLAYIO Inc. Representative: CEO Jung-Hwi Heo Established: August 22, 2025 Location: Forest Hills East Wing 2F, 4-18-11 Minami-Aoyama, Minato-ku, Tokyo Official Website: https://playio.co/?LANG_CD=JLP#01

Inquiries Regarding This Matter

Email: [email protected]