Pro esports team "ZETA DIVISION" announces a series of new developments to commemorate its 5th anniversary.

GANYMEDE Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Daisuke Nishihara), the operator of the professional esports team "ZETA DIVISION," announces multiple new developments to commemorate its 5th anniversary. This announcement unveils a variety of new projects, showcasing an evolved "ZETA DIVISION" initiative.

Regarding the addition of Sonic the Hedgehog

On July 8, 2026, the 5th anniversary of its establishment, "ZETA DIVISION" will announce the temporary addition of SEGA Corporation's representative character, "Sonic the Hedgehog," to its CREATOR division for one summer.

Sonic the Hedgehog

Birthday: June 23 Favorite Food: Chili Dog

< SONIC THE HEDGEHOG Message >

Yo! It's me, Sonic.

I'm Sonic the Hedgehog, the adventure-loving, supersonic hedgehog!

I heard there's a hot challenge waiting on the biggest stage,

and I can't just sit around!

I've decided to go wild with k4sen in ZETA DIVISION!

Look forward to our performance!

Let's moving!

This year marks Sonic's 35th anniversary. In February, he made a supersonic appearance before k4sen, who was basking in the cheers after winning "Sonic Racing Cross World The k4sen," and called out to him.

"Hey! What a crowd. Looks like you're doing something fun, huh?"

Though it was their first meeting, k4sen sensed a fellow challenger in Sonic and said, "Why don't you join ZETA DIVISION? Let's hype up our respective 35th anniversaries with our best plays!"

Intrigued by this new playground and wanting to celebrate their shared 35th anniversaries, Sonic accepted the invitation, leading to his joining "ZETA DIVISION."

Coincidentally, k4sen and Sonic are both celebrating their 35th anniversaries this year. With this special encounter, "ZETA DIVISION" welcomes Sonic as a powerful ally and plans to roll out various content in the future.

Collaboration merchandise with k4sen to be produced in commemoration of Sonic's joining ZETA DIVISION

To celebrate the surprise addition of Sonic the Hedgehog to ZETA DIVISION, collaboration merchandise with k4sen, who also celebrates his 35th anniversary, has been decided.

Memorial items to color this anniversary year are currently in production, so please look forward to future announcements.

About the "Sonic" Series

"Sonic the Hedgehog," the iconic supersonic hedgehog and SEGA's representative global character, celebrated its 35th anniversary on June 23, 2026. Since its debut in the 1991 game software "Sonic the Hedgehog," the series has been released on various game consoles, with cumulative series sales exceeding 1.77 billion units (※ Full game & F2P combined). Beyond games, Sonic has expanded his presence across the entire entertainment spectrum, including globally hit movie series, animations, music, and merchandise, growing into a character loved across generations.

This year, celebrating its 35th anniversary, Sonic will dash at supersonic speed across more diverse stages than ever before, delivering new surprises and experiences to fans worldwide.

◆ Sonic Official X (Twitter) Account: https://x.com/SonicOfficialJP

◆ Portal Site "SONIC CHANNEL": https://sonic.sega.jp/SonicChannel/

"ZETA DIVISION® 5TH ANNIVERSARY POP UP" to be held in commemoration of the 5th anniversary of its establishment!

"ZETA DIVISION" will celebrate its 5th anniversary in July 2026.

To commemorate the 5th anniversary and express gratitude to the fans and partners who have supported us, a special event "ZETA DIVISION 5TH ANNIV. POP-UP" embodying the brand's journey and future will be held for three days only, from July 31, 2026 (Fri) to August 2, 2026 (Sun).

※ Details regarding the venue, admission methods, merchandise, etc., will be announced sequentially on the official X (formerly Twitter) and official website at a later date.

"ZETA DIVISION 5TH ANNIV. POP-UP" Event Outline

Event Name: ZETA DIVISION® 5TH ANNIVERSARY POP UP

Event Period: July 31, 2026 (Fri) - August 2, 2026 (Sun)

Event Hours: 10:00 - 20:00

Venue: Tokyo Metropolitan Area (Details to be announced later)

To date, ZETA DIVISION has challenged itself to create new culture originating from games, extending beyond the realm of esports. At this event, we will express ZETA DIVISION's unique worldview, which has created new value across genres and generations.

We would be delighted if you could witness ZETA DIVISION's new challenges, unbound by existing frameworks, with an eye toward the further development of the esports industry, at the venue.

Announcement of "Original Design ZETA-kun Pillarless Model"

To commemorate the 5th anniversary of "ZETA DIVISION," we announce the sale of the collaborative gaming PC "Original Design ZETA-kun Pillarless Model" between the gaming PC brand "LEVEL∞" and "ZETA DIVISION's" character, ZETA-kun, starting July 31, 2026 (Fri).

Additionally, to commemorate the release of the ZETA-kun collaboration model, a GIVEAWAY campaign will be held on ZETA DIVISION's official X, offering a desktop PC to one winner.

For details, please check ZETA DIVISION's official X (https://x.com/zetadivision).

"ZETA-kun" Appears in LINE Stickers! Sales start July 8, 2026 (Wed)!

"ZETA DIVISION's" character, ZETA-kun, will appear in LINE stickers.

LINE Stickers "ZETA-kun Vol.1"

Title: ZETA DIVISION | ZETA-kun Vol.1

Release Date: July 8, 2026 (Wed)

Price: 190 yen (70 coins)

Sales Page: https://line.me/S/sticker/34886854

When happy, he jumps around with sparkling eyes. And when frustrated, he can't help but slam the desk. These stickers capture the everyday life of ZETA-kun, who is full of emotion and somehow endearing.

In addition to everyday conversations, the stickers include many phrases that are easy to use when watching esports, such as "GG" and "#ZETAWIN."

These LINE stickers, featuring phrases familiar to gamers, can be used for conversations with family and friends, as well as for diverse communication connected through games.

About ZETA DIVISION

Established in 2018, ZETA DIVISION is a leading brand that continues to transmit new culture by establishing a gaming lifestyle. We enrich gamers and the culture surrounding them, discover new creators, and shape the next generation of culture. We aim for a future where gaming culture is established as a widely accepted common value by continuously transmitting new styles unbound by existing culture.

Web: https://zetadivision.com

X: https://x.com/zetadivision

Instagram: https://www.instagram.com/zetadivision

YouTube: https://www.youtube.com/c/ZETADIVISION

TikTok: https://www.tiktok.com/@zetadivision