Collaboration Project 'Discovery PR' Launches at Sanseido Bookstore Ikebukuro: University Brochures Displayed Alongside Books!

While online information gathering has become the mainstream for career choices, opportunities to encounter 'universities or fields of interest one didn't know about' are decreasing. Go Good Co., Ltd. focused on the 'bookstore' as a space where many people visit in search of knowledge. By setting up a special corner in the study reference section of Sanseido Bookstore Ikebukuro and displaying university brochures, they create opportunities for students, parents, and a wide range of visitors to engage with universities. This 'Discovery PR' project is a new attempt to provide serendipitous 'encounters with universities' to many bookstore visitors. The project features brochures from 34 universities, mainly in the Tokyo metropolitan area, providing an environment to discover university appeal that cannot be measured by deviation scores or name recognition alone. Brochures displayed alongside general books can be read on the spot or taken home for free. Furthermore, NFC tags are installed at the display corner. By simply touching their smartphones to the tags, visitors can seamlessly access information such as official university websites or digital brochures. Go Good Co., Ltd. is the first internal venture of Meiko Network Japan, focusing on digital marketing in the education sector.