Who is the new appointee to The Breakthrough Company GO?

Kotaro Tachibana, former Hakuhodo executive (PR department head), has joined as Information Strategy Counselor/Partner.

What is Kotaro Tachibana's background?

Since joining Hakuhodo in 1984, he has worked in the PR department on risk management and branding, and has held positions such as head of the public sales department and advisor, including a secondment to the first Abe administration's 'Beautiful Country' promotion office.

What is the purpose of GO recruiting Tachibana?

To strengthen social issue response, policy-related, and public projects, and to expand GO's public relations capabilities.

Can you provide examples of social issue initiatives that GO is working on?

Examples include the Ministry of Economy, Trade and Industry's 'Family Mystery Experience: Now Time Loop' and Protect Our Winters Japan's climate change policy recommendations.

The Breakthrough Company GO Appoints Kotaro Tatiya, Former Hakuhodo Executive Officer (PR Dept. Head), as Information Strategy Consultant/Partner

Published Jun 4, 2026 6:00 PM ・ Updated Jun 14, 2026 6:29 AM ・ 4 min read ・ Source: PR TIMES

In June 2026, The Breakthrough Company GO announced the appointment of Kotaro Tatiya as Information Strategy Consultant/Partner. Leveraging his extensive experience as head of PR and executive officer at Hakuhodo, GO aims to strengthen public-sector projects and address social challenges.

The Breakthrough Company GO (Minato-ku, Tokyo; Representative: Takahiro Miura) has announced the appointment of Kotaro Tatiya as its new Information Strategy Consultant/Partner. Mr. Tatiya previously served as Head of the PR Department, Head of the Public Sales Department, Executive Officer, and Consultant at Hakuhodo.

Since joining Hakuhodo in 1984, Mr. Tatiya has worked extensively in the PR Bureau, covering a wide range of areas including corporate risk management for industries such as automotive, beverage, food, consumer electronics, telecommunications, and IT, as well as comprehensive branding and marketing. In 2007, he was seconded to the 'Beautiful Country Creation' Office of the First Abe Administration as a Planning Officer, adding perspectives and insights on national politics and policy. He has served on government policy committees, acted as a PR advisor for local governments, and served as a juror for the Cannes Lions PR category. He retired from Hakuhodo at the end of March 2026 and joined GO as Information Strategy Consultant/Partner in June 2026.

Through this appointment, GO will further strengthen its ability to address social issues, policy-related matters, and public-sector projects, thereby expanding its public relations capabilities.

▼ Statement from Mr. Tatiya 'I am thrilled to have the opportunity to join The Breakthrough Company GO, which is breaking traditional creative molds and taking on new challenges in the market, business, and society. By providing insights into society and policy, centered on PR, and combining them with the flexible perspectives of the younger generation, I hope to lead proposals that move society forward.'

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Source: PR TIMES
Category: 人事

The Breakthrough Company GO Appoints Kotaro Tatiya, Former Hakuhodo Executive Officer (PR Dept. Head), as Information Strategy Consultant/Partner

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