Shapewear brand BRADELIS releases new wire-free bras designed to be 'shown off' as part of the latest fashion trends.
Goldflag Co., Ltd. (Headquarters: Chuo-ku, Osaka; President: Akayo Hirakubo), the company behind the shapewear brand 'BRADELIS New York' known for its unique 3-step body-shaping function, launched new products on March 25, 2026, designed to complement the latest lingerie fashion trends.
With 'lingerie fashion'—where lingerie is worn as a focal point of an outfit—gaining popularity, shapewear brand BRADELIS New York is introducing two new wire-free bras that can be worn like outerwear.
Lovely Back Bra 26S1
Lacy Tube Top Bra
The 'Lovely Back Bra 26S1,' made with modern geometric stretch raschel lace, features a matte texture and corded yarn for a sophisticated, outerwear-like aesthetic. Designed to be shown off, this wire-free bra features a back-baring design that stands out even when layered under other garments.
The 'Lacy Tube Top Bra' is a 2-way style that includes removable thin straps. Featuring striped lace and three-dimensional gathered fabric, it can be worn on its own or layered under trendy sheer tops. It pairs easily with off-shoulder or wide-neck outerwear, making it versatile for various occasions.
・Product Overview: 'BRADELIS Lovely Back Bra 26S1'
FACT BOX
- Source: PR TIMES
- Category: News
FAQ
When did BRADELIS New York launch its new wire‑free bras for the upcoming lingerie season?
The company released the Lovely Back Bra 26S1 and Lacy Tube Top Bra on March 25, 2026, targeting the growing lingerie‑as‑outerwear trend.
Which company and its president are responsible for producing the shapewear brand BRADELIS New York?
Goldflag Co., Ltd., headquartered in Chuo‑ku, Osaka, Japan, under President Akayo Hirakubo, is the company behind BRADELIS New York.
What distinctive design features does the Lovely Back Bra 26S1 introduced by BRADELIS New York possess?
The Lovely Back Bra 26S1 uses modern geometric stretch raschel lace, a matte texture, corded yarn, and a back‑bearing wire‑free design meant to be shown off as outerwear.
How can the Lacy Tube Top Bra be styled according to the article's description for versatile occasions?
The Lacy Tube Top Bra features striped lace, three‑dimensional gathered fabric, removable thin straps, and can be worn alone or layered under sheer tops, pairing well with off‑shoulder or wide‑neck outerwear for various events.
What fashion trend is motivating BRADELIS New York's introduction of wire‑free bras that can be worn as outerwear?
The trend called “lingerie fashion,” where lingerie is deliberately displayed as the focal point of an outfit, is driving BRADELIS New York to create outerwear‑style, wire‑free bras.
