Shapewear brand BRADELIS New York launches new 'show-off' wire-free bras in line with lingerie fashion trends!

Goldflag Co., Ltd. (Headquarters: Chuo-ku, Osaka; President: Akayo Hirakubo), the company behind the shapewear brand 'BRADELIS New York' known for its unique 3-step body-shaping function, launched new products on March 25, 2026, to cater to the trend of lingerie-as-outerwear fashion.

With 'lingerie fashion'—where lingerie takes center stage in an outfit—gaining popularity, the shapewear brand BRADELIS New York is introducing two new wire-free bras that can be worn like outerwear. Lovely Back Bra26S1

Lacy Tube Top Bra

The 'Lovely Back Bra 26S1,' made with modern geometric stretch raschel lace, features a matte texture and corded yarn for an outerwear-like look that tones down the sweetness. It is a wire-free bra with a back-baring design that works perfectly as a 'visible inner layer' for layered outfits, maintaining its presence even when worn under other clothing. The 'Lacy Tube Top Bra' is a 2-way style that comes with removable thin straps. Featuring border-patterned lace and three-dimensional gathering on the fabric sections, it can be worn on its own or paired with trendy sheer tops. It is easy to coordinate with off-shoulder or wide-neck outerwear, making it versatile for various occasions. ・Product Overview: 'BRADELIS Lovely Back Bra 26S1'