Innerwear Brand 'Chut! By BRADELIS' Debuts! New Products Available from Wednesday, May 27

Gold Flag Co., Ltd., the company behind the corrective underwear brand 'BRADELIS New York,' will begin selling new products for 'Chut! By BRADELIS' on its official online store starting Wednesday, May 27, 2026.

Gold Flag will operate the brand under an exclusive sales agreement with Itochu Corporation.

The new brand preserves the lightweight comfort and sophisticated design characteristic of the former 'Chut!' innerwear brand (discontinued in 2024), while incorporating the craftsmanship and experience developed by Bradelis to reflect current trends.

The new products, available online from May 27, enhance comfort and fit while inheriting core concepts from past定番 series. Additionally, the line introduces high-fashion items such as sheer tops and bustier bras to enjoy the current lingerie-fashion trend.

*Note: Chut! By BRADELIS is available exclusively online.

Brand Message A day starting with 'Chut!'. The reason for choosing Chut! for my wardrobe is its sophisticated design that highlights my natural beauty. Choosing what I 'love' provides an effortless fit. Choosing Chut! makes every day more lovable. A day starting with 'Chut!' begins here.

Series Overview - Sheer Veil: Features materials focused on gentle skin contact and minimal parts to achieve a light, embracing fit. Uses a side-lift structure for a natural, slightly lifted bust line. - Sheer Rib: A layered series using sheer rib materials that allow lingerie to be enjoyed as a fashion statement. - Dress Easy Lace: A non-wire series with supple stretch that comfortably fits the bust. - Dress Easy Back Lace: An 'innerwear to show' piece featuring an open-back design trimmed with sheer lace.