“0-Second Lemon Sour® Sendai Horumon Yakiniku Izakaya Tokiwatei” to Host Limited-Time “Tokiwa Tanabata Festival” Offering Popular Yakiniku Dishes for 777 Yen from July 6 (Mon) to 8 (Wed)

GOSSO Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Takeshi Fujita) will host a three-day limited-time campaign called the “Tokiwa Tanabata Festival” at “0-Second Lemon Sour® Sendai Horumon Yakiniku Izakaya Tokiwatei” locations (excluding select stores) from July 6 (Mon) to July 8 (Wed), 2026. During this period, three popular yakiniku dishes—“Gyū Atsumi-giri Karubi,” “Tsubo-zuke Dragon Karubi,” and “Zabuton Harami with Truffle Sauce”—will be offered at the discounted price of 777 yen each. https://store.zero-tokiwa.com/

*Prices listed include tax.

Stress-Free, Original Yakiniku Entertainment Izakaya: Tokiwatei

“0-Second Lemon Sour® Sendai Horumon Yakiniku Izakaya Tokiwatei” is a stress-free yakiniku entertainment izakaya jointly developed by the popular Sendai horumon yakiniku restaurant “Tokiwatei” and our company, with nationwide expansion. Guests can enjoy fresh horumon from domestically sourced pork and “0-Second Lemon Sour®,” a novel all-you-can-drink service featuring lemon sour dispensers at every table, eliminating wait time. As an entertainment-focused izakaya, Tokiwatei has launched numerous unique campaigns, such as limited-time events offering free 60-minute “0-Second Lemon Sour®” all-you-can-drink based on customer headcount, and discounts tied to weather forecasts. The official app now boasts over 380,000 members.

Wishes on Tanzaku, Yakiniku on the Grill: The “Tokiwa Tanabata Festival”

We are pleased to announce the launch of the three-day limited-time “Tokiwa Tanabata Festival,” inspired by the Tanabata festival. From July 6 (Mon) to 8 (Wed), 2026, three popular yakiniku dishes—“Gyū Atsumi-giri Karubi,” “Tsubo-zuke Dragon Karubi,” and “Zabuton Harami with Truffle Sauce”—will be offered at 777 yen each, celebrating the Tanabata theme.

Going forward, “0-Second Lemon Sour® Sendai Horumon Yakiniku Izakaya Tokiwatei” will continue to deliver delicious, fun, and innovative dining experiences under the slogan: “Zero seconds until the best smile! Have a great time!”

Campaign Details

Campaign Name: Tokiwa Tanabata Festival

Period: July 6 (Mon) – 8 (Wed), 2026

Details: From July 6 (Mon) to 8 (Wed), 2026, participating stores will host the Tanabata-themed limited-time event “Tokiwa Tanabata Festival.” During this period, three popular yakiniku dishes—“Gyū Atsumi-giri Karubi” (regular price: 989 yen), “Tsubo-zuke Dragon Karubi” (regular price: 1,264 yen), and “Zabuton Harami with Truffle Sauce” (regular price: 1,209 yen)—will be offered at a special price of 777 yen each, in honor of Tanabata.

Menu:

Gyū Atsumi-giri Karubi

Our most popular beef short rib, cut extra thick for maximum satisfaction.

Tsubo-zuke Dragon Karubi

Super-long strips of karubi marinated in our original sauce. When grilled, they resemble a dragon on the grill.

Zabuton Harami with Truffle Sauce

Sink your teeth into thick, juicy harami packed with rich flavor.

*Image is for illustrative purposes only. Prices listed include tax.

Participating Stores: A total of 30 “0-Second Lemon Sour® Sendai Horumon Yakiniku Izakaya Tokiwatei” locations

<Tohoku>

Sendai Ekimae, Kōbun-chō, Iwaki Ekimae

<Kanto>

Tsukuba Kenkyū Gakuen, Mito Ekita, Utsunomiya Orion-dōri, JR Utsunomiya Ekiguchi, Ōmiya, Kawaguchi Ekimae, Kashiwa Higashiguchi, Shinjuku-Sanchōme, Takadanobaba, Ueno Ameyoko, Asakusa Rokku, Shibuya, Ikebukuro Higashiguchi, Kitasenju, Kasai, Tama Center, Yokohama Nishiguchi, Sōtetsu Go-bancho, Musashi-Kosugi, Hiratsuka

<Chūbu>

Meieki-Sanchōme

<Kansai>

Hankyu Higashi-dōri

<Chūgoku and Shikoku>

Yonago Ekimae, Matsuyama Niban-chō

<Kyushu and Okinawa>

Hakata Haruyoshi, Kumamoto Shimmachi, Ginoowan

https://store.zero-tokiwa.com/

What Is “0-Second Lemon Sour®”?

“0-Second Lemon Sour®” is a stress-free all-you-can-drink service with no wait time, allowing guests to freely pour lemon sour from dispensers installed at each table. While delicious as-is, eight types of flavored syrups let guests customize their drink. With a variety of flavors—from sweet and tart to fruity and cassis—guests can enjoy lemon sour to the last sip without getting bored.

Pricing: 550 yen (tax included) for 60 minutes per person. An additional 385 yen (tax included) extends the time by 30 minutes. For an additional 110 yen (tax included), guests can order the “Frozen Lemon Sour” with frozen lemon topping. However, downloading the “Tokiwatei Official App” grants a coupon for free frozen lemon topping, usable every visit starting the same day.

“0-Second Lemon Sour®” is a registered trademark of our company. [Trademark Registration No. 6320626]

Fun-Filled Experience: Enjoy Tokiwatei Through the App and Social Media

<Official App>

The revamped “Tokiwatei” official app offers even more fun and value. Over 380,000 users have downloaded and used the app so far. App members enjoy free frozen lemon topping on their “0-Second Lemon Sour®” anytime. Members earn points with each visit, unlocking higher ranks such as “Maegashira Lemon” and “Sekiwake Lemon.” Accumulated points can be exchanged anytime for preferred rewards. Plus, don’t miss out on birthday and anniversary gifts, as well as exclusive app-member campaigns and events. The more you visit, the more fun Tokiwatei becomes. We highly recommend downloading and registering before your visit.

▶ For iPhone users, click here

▶ For Android users, click here

<Official Social Media>

To engage with customers and Tokiwatei fans, we share updates and interact through our official social media accounts. Follow us for posts from Tokiwatei PR—aka “Nakano Hito”—and reports on official ambassador meetups.

Official X Account

🍋0-Second Lemon Sour® Tokiwatei PR @tokiwatei_koho

Official Instagram Account

0-Second Lemon Sour® Sendai Horumon Yakiniku Izakaya Tokiwatei [Official] @tokiwatei_official

Official TikTok Account

Tokiwatei Insider @tokiwatei_koho

<We Welcome Filming Requests from YouTubers and VTubers!>

Tokiwatei welcomes filming requests from YouTubers and VTubers at any time. We do our best to support collaborations regardless of genre—gourmet, mukbang, or entertainment. Depending on the concept, we can prepare large portions or extra-spicy dishes. Please note that cooperation is subject to certain guidelines. Feel free to contact us for an initial consultation.

For filming requests and inquiries, please contact: [email protected]

YouTubers Who Have Featured Tokiwatei

Squad https://youtu.be/CCRi4jHKTSo?feature=shared

Shoku no Hentai (Food Deviant) https://www.youtube.com/watch?v=5KcrcAe3Rvs&t=65s

Wakky TV / Makoto Ishiwaki [Nationwide Gourmet Video Channel]

https://www.youtube.com/watch?v=USIRpzAumc4

Ataro Channel -ataro-

https://www.youtube.com/watch?v=dZQ9L895_-Q

Zousan Paku Paku Hitoride Dekiru-mon

https://www.youtube.com/watch?v=KwYbUGzHldw

Yukke, the World’s Best,

https://www.youtube.com/watch?v=_yXLZ_Bbvyg

About “0-Second Lemon Sour® Sendai Horumon Yakiniku Izakaya Tokiwatei”

“0-Second Lemon Sour® Sendai Horumon Yakiniku Izakaya Tokiwatei” is a stress-free yakiniku entertainment izakaya brand co-developed by the popular Sendai horumon yakiniku restaurant “Tokiwatei” and our company, with nationwide branding, operations, and expansion. Guests can enjoy authentic Sendai horumon made from fresh, domestically sourced pork, along with “0-Second Lemon Sour®,” a novel all-you-can-drink lemon sour service where guests serve themselves from dispensers at every table. https://store.zero-tokiwa.com/

Company Overview

Company Name: GOSSO Co., Ltd. Headquarters: Udagawacho Building 6F, 14-13 Udagawacho, Shibuya-ku, Tokyo Representative: CEO Takeshi Fujita Founded: December 2005 Phone: 03-6316-8191 (main) Business Activities: Management, planning, operation, production, and franchise development of restaurants (izakaya, yakiniku, noodle, dessert, etc.) URL: https://www.gosso.co.jp/