GRAMS28 Launches 'La Siesta Collection' Inspired by Mediterranean 'BROcation'

GRAMS28 (pronounced 'Grams Twenty-Eight'), a premium men's lifestyle brand renowned for its Italian leather craftsmanship and meticulous storage design, announces the 'La Siesta Collection'—a fresh new line for summer 2026 inspired by the serene beauty of the Mediterranean. Featuring a striking contrast of crisp white canvas and rich brown leather, the collection captures the essence of relaxed elegance. Pre-orders will begin on July 16, 2026, exclusively via the official online store at grams28.com.

Collection Concept: 'La Siesta' — A Luxurious Pause for Mind and Body

'La Siesta' is more than just a nap—it's a beautiful tradition of stepping away from the rush of daily life to gently reset the mind and body.

This collection embodies the unhurried rhythm of Mediterranean life and the radiant charm of sun-drenched coastal towns. Wearing these pieces evokes the refreshing sense of escape and refined atmosphere of a seaside retreat.

Product Features: Refined Summer Style Through Canvas and Brown Leather

A Beautiful Contrast of Materials:

Premium canvas fabric delivers a cool, breezy feel, elegantly paired with supple, rich brown leather. This luxurious combination elevates casual summer styles with sophistication and class.

A Soft Reinterpretation for Summer:

Classic silhouettes are reimagined with a subtle softness that honors the natural drape and flexibility of the materials. While maintaining full functionality, the designs achieve an effortless, laid-back elegance perfect for modern men.

Collection Lineup

151 Stealth Backpack (Canvas Version)

A new colorway of the best-selling 151 model, capturing the relaxed vibe of Mediterranean resort towns.

184 Weekender Tote (Canvas Version)

A fresh take on the popular 184 tote, offering exceptional storage for sun-soaked getaways.

158 Day Sling

The perfect companion for enjoying a leisurely afternoon hands-free.

127 Folio Clutch

A modern clutch bag ideal for casual summer evenings.

Club Leather Coaster Set

Bring the ambiance of a Mediterranean club to your table.

Siesta Playing Cards with Leather Case

A custom-designed deck and premium leather case crafted for relaxing afternoons.

Bellano All-Over Print Seersucker Camp Collar Shirt

Made from high-quality 100% cotton seersucker, ensuring breathability and comfort even during tropical vacations.

Nautico Sun-Faded Stripe T-Shirt

Classic nautical stripes transform everyday basics into essential summer wear.

Bellano Embroidered Camp Collar Shirt

Vacation-inspired embroidery in ivory creates a playful contrast against a navy shirt.

Exclusive Launch Event for Media and Influencers

A private, invitation-only launch event will be held to offer media and influencers an early experience of the collection’s world. Attendees will enjoy new product displays, finger foods, and a special gift while cruising Tokyo Bay.

※ Media and influencers interested in attending or covering this closed event are kindly requested to contact the PR representative (Yamamoto) listed below. Invitations will be sent individually after seat availability is confirmed.

Sales Overview Collection Name: La Siesta Collection

Release Date: Thursday, July 16, 2026

Sales Channel: GRAMS28 Official Online Store (https://www.grams28.com/pages/jphome)

【For Media and Event Inquiries】

GRAMS28 PR (Contact: Yamamoto)

Email: [email protected]

Official Instagram: @grams28