Corporate Use of Generative AI is 6.6 Times Higher Among GRAND Audience: 'Decision-Makers with High AI Affinity', Brand Lift for Gen AI Cases Averages ~70%

GRAND Inc. (Headquarters: Shinjuku-ku, Tokyo; President & CEO: Hitoshi Sakagami; Mitsubishi Estate Group), which operates the office building advertising media 'GRAND', has published its own survey results and verified case studies regarding awareness acquisition for generative AI (LLMs, AI agents, private generative AI, etc.).

Among the GRAND audience, 16.0% use generative AI to gather information on corporate services, which is 6.6 times the general public's rate of 2.4%. Their willingness to adopt new AI is 4.8 times higher than the general public, indicating a high density of decision-makers with a strong affinity for generative AI. Furthermore, in representative cases within the generative AI field, brand lift surveys have demonstrated audience awareness rates of 63-82% (up to 11.9 times higher than the non-audience group).

The GRAND Audience is a High-Density Group of 'Decision-Makers with High AI Affinity'

A comparison between the GRAND audience (n=1,036) and the general public (n=1,035) showed that the GRAND audience outperformed the general public across all indicators: affinity for generative AI, willingness to adopt new AI, and involvement in decision-making.

Indicator GRAND Audience General Public Ratio

Using generative AI as a corporate information source 16.0% 2.4% 6.6x

Motivation for solving new challenges (issues unsolvable with existing tools) 25.6% 5.3% 4.8x

Motivation for reducing workload 25.2% 6.5% 3.9x

Involvement in decision-making/approval 23.6% 5.0% 4.7x

Additionally, the GRAND audience is primarily composed of individuals involved in organizational decision-making: 48.2% are involved in decision-making, 50.0% work at companies with over 1,001 employees, and 54.5% hold a position of section chief or higher. This high-density group of decision-makers aligns perfectly with the value propositions of generative AI: 'exploring new frontiers' and 'improving operational efficiency'.

Note that GRAND is a mass media platform that, in principle, delivers content across all installed screens and does not target specific individuals. This data visualizes the extent to which the GRAND audience population contains decision-makers with high AI affinity, i.e., 'which decision-maker segments are reached'.

Brand Lift Verification for Generative AI Cases – Audience Awareness Averages ~70%

In representative cases for generative AI (LLMs, AI agents, private generative AI), the average awareness rate among the GRAND audience reaches approximately 70%, a difference of about 6 times or more compared to the non-audience group (average around 10%). For one B2B SaaS in the generative AI field, brand lift was verified for six consecutive months from June 2025 to May 2026, confirming reproducible awareness expansion.

Average awareness rate (audience): Approximately 70% Average awareness rate (non-audience): Around 10% Average awareness lift from exposure: Approximately 6 times or more

Similar trends have been confirmed across multiple generative AI fields, including private generative AI for internal data utilization and AI agents. Another Chat AI service has been undergoing verification since May 2026.

*Figures are averages from multiple cases. This release does not disclose the names of advertising companies or individual company figures; details of each case will be provided in a case study report.

Media Environment – Trust Score 46.0%, Low-Stress Feeling 49.4%

In acquiring awareness for generative AI (LLMs, AI agents, etc.), the 'trust' and 'differentiation' of the media platform significantly impact advertising effectiveness. In a survey of 2,071 office building workers, GRAND's media trust score was 46.0% (2nd out of 9 media types), and its low-stress feeling score was 49.4% (1st out of 9 media types).

Indicator GRAND SNS Ads (X)

Media Trust Score 46.0% 21.0%

Low-Stress Feeling 49.4% 16.5%

The low-stress feeling score is also high compared to YouTube (33.8%) and train car ads (21.8%), indicating that the environment where decision-makers are concentrated is suitable for brand building for generative AI products.

Why GRAND for the Generative AI Industry? Three Reasons

1. Generative AI usage as a corporate information source is 6.6 times higher than the general public: Contains a high density of decision-makers with high AI affinity. 2. Continuous verification of brand lift for generative AI cases: Average awareness rate among the audience is approximately 70% (including cases verified for six consecutive months; company names and individual figures not disclosed). 3. Willingness to adopt new AI is 4.8 times higher, efficiency orientation is 3.9 times higher: Aligns with decision-makers receptive to 'exploring new frontiers' and 'improving operational efficiency'.

Data Sources

Item Content

Audience Attributes GRAND White Paper (GRAND Audience Attribute Survey) / GRAND audience n=1,036 vs. General public n=1,035

Awareness Rate for Gen AI Cases Macromill Brand Lift Survey (BLS) / Exposed vs. Non-exposed 'Know well / Know somewhat / Have heard of' counted as awareness

Media Trust & Low-Stress Feeling GRAND White Paper (Survey of 2,071 office building workers) / Comparison of 9 media types

GRAND is expanding its installations in central Tokyo, Kansai, and Nagoya to transform 'spaces that are used but not utilized' into a new mass media platform for business professionals. For advertisers in fields where awareness acquisition is key to growth, such as generative AI (LLMs, AI agents, private generative AI), GRAND will continue to provide data and verified case studies that visualize 'which decision-maker segments are reached'.

A case study report summarizing the survey data and representative cases underlying this release is available. Interested advertisers and agencies can inquire via the link below.

▶ Inquiries: https://tokyo-grand.jp/contact

▶ GRAND Media Kit: https://box.tokyo-grand.jp/p/grand/ms2607_09

Company Profile

Company Name: GRAND Inc. (Mitsubishi Estate Group) Location: 6F, Yotsuya Yasuda Building, 3-3-1 Yotsuya, Shinjuku-ku, Tokyo 160-0004 President & CEO: Hitoshi Sakagami Business: Operation of office building media 'GRAND' URL: https://tokyo-grand.jp/