Kobe Suma Sea World Launches New CM 'Play. Smart Sea!' on July 10

Kobe Suma Sea World (Kobe, Hyogo Prefecture; Director: Yoshiaki Nakano), operated by Granvista Hotel & Resort Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Yukio Arai), will begin airing its new commercial 'Play. Smart Sea!' on Friday, July 10, 2026. Simultaneously, a social media campaign offering luxurious prizes will be launched to commemorate the CM debut.

This summer's CM, themed 'Play. Smart Sea!', introduces three forms of play, delivered through a catchy and pleasant rhythm that viewers will want to hum along to. Featured in the CM is Yuri Hirayama wearing a costume hat of the official mascot 'Orchy', joyfully reacting to the powerful orca performance, exploring new encounters with marine life during Aqua Live shows, and relaxing at the Kobe Suma Sea World Hotel—depicting a full experience of Suma Seaside Park. We invite you to watch.

Launch Campaign: #PlaySmartSea3TransformationChallenge

To celebrate the new CM, the '#PlaySmartSea3TransformationChallenge' campaign will begin on the same day, July 10, 2026. Participants who post photos on X or Instagram that align with one of the three summer themes—'Let’s Have Fun!', 'Let’s Explore!', or 'Let’s Relax!'—using the designated hashtag '#PlaySmartSea' will be entered to win luxurious prizes, including a pair stay at the Kobe Suma Sea World Hotel. Additionally, those who present their campaign post at the facility’s information desk will receive a commemorative 'Play. Smart Sea!' sticker as a participation gift. We look forward to your enthusiastic participation.

[About the New CM 'Play. Smart Sea!']

Broadcast Area: 2 urban prefectures and 4 prefectures in the Kansai region

Start Date: Friday, July 10, 2026

CM Video URL: https://www.youtube.com/watch?v=M35JQYPge5Q

[About the #PlaySmartSea3TransformationChallenge Campaign]

Period: July 10, 2026 (Fri) 10:00 – August 31, 2026 (Mon) 23:59

How to Participate: 1. Follow Kobe Suma Sea World’s official X (@Kobe_SumaSea) or Instagram (@kobe_sumasea). 2. Post a photo on X (via quote repost) or Instagram (feed post) that matches one of the three themes—'Let’s Have Fun!', 'Let’s Explore!', or 'Let’s Relax!'—using the hashtag #PlaySmartSea. 3. One post combining all three themes or a single photo is acceptable.

Prizes: - Grand Prix (1 winner): 1-night, 2-meal package for two at Kobe Suma Sea World Hotel - Excellence Award (12 winners): Pair dining voucher at Blue Ocean Orca Stadium - Participation Gift: All participants who show their post at the information desk will receive a 'Play. Smart Sea!' sticker

Winners Notification: Winners will be notified via the official accounts around late September 2026 after a fair selection process.

Granvista Hotel & Resort Co., Ltd.

Granvista Hotel & Resort operates a wide range of facilities across Japan, including city hotels, business hotels, hot spring resorts, comprehensive marine leisure facilities, golf courses, and highway restaurants. Established as Hokkaido’s first full-scale Western-style hotel, the Sapporo Grand Hotel, the company continues to grow in partnership with local communities.

Company Name: Granvista Hotel & Resort Co., Ltd. Headquarters: S-GATE Otemachi North 5F, 2-3-4 Kanda, Chiyoda-ku, Tokyo Founded: August 27, 1958 Capital: 100 million JPY President & CEO: Yukio Arai Tel: 03-5209-4121 (main) URL: https://www.granvista.co.jp/ Facebook: https://www.facebook.com/granvista.co.jp X: https://twitter.com/granvistaTW Instagram: https://www.instagram.com/granvistahotelsandresorts/

Sapporo Grand Hotel / Sapporo Park Hotel / Kumamoto Hotel Castle (affiliated) / Hotel InterGate Kyoto Shijo-Shinmachi / Hotel InterGate Tokyo Kyobashi / Hotel InterGate Hiroshima / Hotel InterGate Kanazawa / Hotel InterGate Osaka Umeda / Ginza Grand Hotel / Caption by Hyatt Namba Osaka / Kyoto Machiya Nijo Sawaragi no Yado / Kyoto Machiya Gion Yasaka no Yado / Shirarasou Grand Hotel / Hotel Yumoto Noboribetsu / BLISSTIA SUITES & RESORT Okinawa Onna Village (opening July 2026) / YOKI MATSUSHIMA (opening August 2026) / Katsuura Sea World / Katsuura Sea World Hotel / Kobe Suma Sea World / Kobe Suma Sea World Hotel / Tomakomai Golf Resort 72 / Sano Highway Restaurant / Ashigara Highway Restaurant / Otsu Highway Restaurant /

Kobe Suma Sea World

Kobe Suma Sea World is the only facility in western Japan offering orca performances, a buffet restaurant with views of orcas, and the world’s first educational zone dedicated to orca ecology. As a 'connected edutainment aquarium' that blends Education and Entertainment, it provides enjoyable learning opportunities for both adults and children.

* Kobe Suma Sea World is a group facility of Granvista Hotel & Resort.