Gree-X Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Kazuhisa Adachi; 100% subsidiary of Gree Holdings Corporation, hereinafter 'Gree-X') announces the launch of 'Twin Build,' a product development process that simultaneously enables experience design and AI-driven development, within its DX consulting business. Gree-X will strengthen client support in product development by positioning this process at the core of its services.

Background of Twin Build

The rapid adoption of generative AI is bringing a major turning point to the way products are developed. Development methodologies leveraging AI are making it increasingly possible to create products with unprecedented speed and reproducibility.

However, the ability to 'develop quickly and with high quality' is fundamentally different from creating a product that 'users genuinely adopt and continue choosing.' As AI enhances development productivity, user experience design becomes an even more critical source of competitive advantage.

In actual development environments, a common dichotomy arises: prioritizing development speed and efficiency often delays experience design, while focusing heavily on experience design can leave implementation quality and sustainable development practices behind.

Gree-X has established 'Twin Build,' a product development process that overcomes this dichotomy by combining the user experience design expertise accumulated over years within the Gree Group with extensive technical development know-how across diverse domains.

What is Twin Build?

Twin Build is Gree-X's proprietary development process and know-how for building products using both experience design and AI-driven development. The name 'Twin' conveys the message that these two methodologies are interdependent—neither is effective alone, and only together do they create meaningful value.

The Two Pillars Supporting Twin Build

① Experience Design — Design Sprint × KPI Management

The Gree Group has extensive experience in qualitatively designing user experiences and quantitatively growing services through KPIs, gained through operating diverse services including gaming. By combining hypothesis validation via design sprints with continuous improvement through KPI management, Gree-X implements experiences that users genuinely desire into products.

② AI-Driven Development — Gree Group's Technical Capabilities × Advanced System Design Expertise

Leveraging deep technological expertise across broad domains and advanced system design capabilities developed through gaming and consulting businesses, Gree-X systematically utilizes AI to implement products with overwhelming quality and speed. Furthermore, it continuously contributes to post-launch refinements, supporting the evolution toward better products.

Executive Comment

Atsushi Sakurai, Director and Head of DX Consulting Division, Gree-X Co., Ltd.

In today's rapidly evolving AI landscape, true competitive advantage lies not in AI itself, but in the 'harness'—the technology of connecting and controlling AI within business and society. Our proposed 'Twin Build' is precisely a powerful growth engine that embodies harness design and harness engineering.

By maximizing AI's potential through the Gree Group's proven capabilities in business creation and growth, we will co-create sustainable growth and exceptional corporate value with our stakeholders in an era of uncertainty.

Future Outlook

Gree-X will promote the paradigm of product development in the AI era through its DX consulting business centered on Twin Build. Collaborating with clients, we will establish development frameworks that achieve both experience design and AI-driven development, contributing to the creation of products that users continue to choose.

For detailed information on Twin Build, please visit the document download page below.

・Learn more: Document Download Page

Company Overview

Company Name: Gree-X Co., Ltd.

URL: https://gree-x.com/

Representative: President and CEO Kazuhisa Adachi

Founded: March 15, 2007

Headquarters: Roppongi Hills Gate Tower, 6-11-1 Roppongi, Minato-ku, Tokyo

Business: DX Consulting

【Inquiries regarding this announcement】

Gree-X Public Relations Contact: Ochiai

TEL: 03-5770-9547　E-mail: [email protected]

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: Twin Build