GMO Digital Lab, Inc. (※1), a member of the GMO Internet Group (President and CEO: Masato Yamana), will add a new "AI Data Summary" function to its electronic issuance service "GMO Digital Pay" for house electronic money (※2), gift certificates, and shareholder benefit coupons. This function will automatically analyze usage data using generative AI. The feature is scheduled for release in August 2026.

With the addition of this new function, businesses can utilize generative AI to analyze their data and create six types of reports for various purposes, such as business reports for management and event effect analysis for affiliated stores. Based on data such as sales, usage status, and purchasing trends, generative AI will automatically generate analysis results and improvement measure proposals in text format, enabling swift decision-making and effective sales promotion planning.

Going forward, "GMO Digital Pay" will continue to evolve beyond a mere payment method, aiming to become a marketing platform that supports the revitalization of regional economies through data utilization and strengthens relationships between businesses and customers.

(※1) GMO Digital Lab, Inc. is a consolidated subsidiary of GMO Commerce, Inc.

(※2) Refers to electronic money issued by a business independently, limited to payments at its own stores or group companies.

(※3) Data held by businesses on "GMO Digital Pay" is targeted.

[Background]

According to a survey by the Ministry of Internal Affairs and Communications (※4), many Japanese companies cite "improving operational efficiency and resolving labor shortages" as expected benefits of utilizing generative AI. Furthermore, with the spread of cashless payments and digital tools, businesses can now accumulate various data, including sales and purchase history. To enhance business competitiveness, it is crucial not only to possess digital data but also to analyze it quickly and translate it into concrete improvement actions. Understanding sales structures, customer behavior, and store-specific usage trends holds significant value in business operations.

On the other hand, our Customer Success team has received consultations from導入 businesses expressing a desire to "conduct more detailed analysis easily" and finding it "difficult to derive specific improvement measures from the data they possess."

Based on this background, we have decided to develop the "AI Data Summary" function in addition to expanding the dashboard (※5) features to solve these business challenges.

(※4) Ministry of Internal Affairs and Communications, Information and Communications White Paper 2025

https://www.soumu.go.jp/johotsusintokei/whitepaper/ja/r07/html/nd112220.html

(※5) A screen that allows for a quick overview of important information such as sales, customer numbers, and usage status.

[Value Proposition of the New Function]

1. Improved operational efficiency by reducing analysis and report creation time for operations staff

By simply selecting the purpose from the "Generate AI Data Summary" button on the dashboard, generative AI automates everything from summarizing analysis results such as buyer attributes, usage status by time of day, and sales trends, to creating draft report text. This reduces the manual time spent by operations staff on analysis and report creation, supporting reduced workload and improved operational efficiency.

Six Types of Reports by Purpose

1 For Business Reports: Creates a summary that organizes return on investment and KPI achievement rates from perspectives necessary for management decisions, usable for decision-making.

2 For Review: Organizes achievements and challenges, and creates a seamless flow to prioritized next actions.

3 For Affiliated Store Reports: Objectively organizes results and participant reactions, creating content that encourages participation in future events.

4 For External Communication: Organizes the significance of initiatives and economic ripple effects, creating copy intended for use in social media posts or administrative reports.

5 For Future Planning Proposals: Organizes recommended proposals for future design based on current achievements, creating proposals aimed at gaining approval.

6 For Progress Checks: Organizes current progress, achievement rates, and remaining issues, creating content that can be used as a basis for course correction decisions.

2. Supports swift management decisions and sales promotion planning based on data-driven analysis results

Instead of just presenting raw numbers, generative AI automatically generates text describing characteristics identifiable from the data and proposals for improvement measures, such as "Usage by people in their 20s is concentrated on weekends" or "Purchases are occurring across multiple stores in the XX category." In addition to high-speed data processing, it enables data-driven analysis that is less influenced by preconceptions. This allows businesses to utilize it for swift management decisions and effective sales promotion planning.

About Function Details

For more detailed information on the "AI Data Summary" function and dashboard enhancements, please check the following:

https://gmo-digitalpay.jp/update/1268/

*A separate optional contract is required to use this function. Please contact us for details. *The content described in this press release does not guarantee certain results. *Specifications are subject to change without notice. Please be aware of this in advance.

[About "GMO Digital Pay"] (URL: https://gmo-digitalpay.jp/)

"GMO Digital Pay" is a service that supports the digitization of house electronic money, gift certificates, and shareholder benefit coupons issued by businesses. It supports the streamlining of operations related to issuance and management, cost reduction, and improved convenience. As this service utilizes a versatile in-house developed system, there is no initial development cost upon implementation (※6). Furthermore, account issuance can be completed in as little as one day from application (※7), allowing for rapid operational startup. Additionally, features such as a dashboard for at-a-glance viewing of usage status, posting of store information and announcements, and coupon distribution are available for sales promotion.

Usage Scenarios

Electronic gift certificates for local shopping streets or affiliated companies

House electronic money for supermarkets and retail stores

Shareholder benefit coupons for corporations

Electronic tickets and electronic commuter passes usable at theme parks and tourist facilities And more

(※6) A monthly fee is charged separately. Details vary depending on specifications, so please inquire for details.

(※7) Excludes cases where customization is required due to desired specifications.

[About GMO DIGITAL Lab, Inc.]

Established in 1993, GMO DIGITAL Lab aims to be the most needed service innovation company, supporting the resolution of management issues and business growth for various stores and municipalities through digital transformation (DX).

In addition to its app business, which offers flagship services such as "GMO Omise App," "GMO Digital Pay," and "Mobile Gift Certificate Platform by GMO," the company is engaged in creating innovative value that meets society's changing needs through its digital marketing business, which supports web marketing such as "GMO Rakuraku Homepage Creation," content creation agency services, and SEO services, as well as its digital device business, which provides communication infrastructure services and OA equipment.

End

[Contact for Service Inquiries]

GMO DIGITAL Lab, Inc.

Public Relations Representatives: Sato / Goto

TEL: 011-219-0037

E-mail: [email protected]

[GMO DIGITAL Lab, Inc.] (URL: https://digitallab.jp/)

Company Name: GMO DIGITAL Lab, Inc.

Location: 5F, Shikishima Building, North 2 West 3, Chuo-ku, Sapporo, Hokkaido

Representative: Masato Yamana, President and CEO

Business Activities: ■ App Business

Digital Marketing Business

Digital Device Business

Capital: 34.55 million yen

[GMO Commerce, Inc.] (URL: https://www.gmo-c.jp/)

Company Name: GMO Commerce, Inc. (Tokyo Stock Exchange Growth Market, Securities Code 410A)

Location: 13F, Shibuya Fukuras, 1-2-3 Dogenzaka, Shibuya-ku, Tokyo

Representative: Masato Yamana, President and CEO

Business Activities: Development and provision of marketing platforms, etc., that support improvement of store CX and promotion of DX

Capital: 1.1328 billion yen

[GMO Internet Group, Inc.] (URL: https://www.group.gmo/)

Company Name: GMO Internet Group, Inc. (Tokyo Stock Exchange Prime Market, Securities Code 9449)

Location: Cerulean Tower, 26-1 Sakuragaoka-cho, Shibuya-ku, Tokyo

Representative: Masatoshi Kumagai, Group Representative, Director and President

Business Activities: Holding company (group management function)

Group Business Activities

Internet Infrastructure Business

Internet Security Business

Internet Advertising and Media Business

Internet Financial Business

Cryptoasset Business

Capital: 5 billion yen

Copyright (C) 2026 GMO DIGITAL Lab, K.K. All Rights Reserved.

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  • Source: PR TIMES
  • Category: 製品リリース