Practical Communication Guide 'Men and Women's Phrasing Encyclopedia' by 1.3M-selling Author to be Released May 21, 2026

KADOKAWA Corporation (Headquarters: Chiyoda-ku, Tokyo; CEO: Takeshi Natsuno) will release 'How to Say Things So They Are Properly Communicated: Men and Women's Phrasing Encyclopedia' on May 21, 2026. The book is written by Tatsunari Iota, a psychological counselor and best-selling author with over 1.3 million copies sold.

Twelve years after his hit work 'Men Don't Sense, Women Don't Explain,' Iota thoroughly analyzes the 'linguistic gap' existing between modern men and women. He teaches the 'technique' for building harmonious relationships by understanding the differences in each other's 'Initial OS' (Operating Systems).

- The mismatch stems from 'Initial OS' differences Iota defines the root cause of communication failure as differences in 'Initial OS' shaped by upbringing and societal roles. He contrasts the 'Baseball Rules (Men)' focused on conclusions with the 'Chit-chat Rules (Women)' focused on empathy. Friction occurs when one imposes their own 'justice' without understanding these fundamental rule differences. In an era of diversity, he proposes facing these differences head-on to find technical ways to compromise.

- Full illustration of 40 scenes for immediate paraphrasing The book selects 40 common 'minefield' scenarios at home and work, serving as a practical 'Men-Women Dictionary.' It psychologically explains why common NG phrases cause irritation and offers 'paraphrasing phrases' to drastically improve the atmosphere. The illustrated encyclopedia format allows busy readers to master communication tips instantly with high 'Time Performance' (Taipa).

- 'You don't need to understand them 100%': Solving stress with technique A key point of this book is its practical stance: you don't need to fully understand the other person. Much like how one can conduct business in English without becoming an American, simply memorizing and using the other's 'unique language' can lead to surprisingly positive reactions. By discarding spiritual arguments and changing how you speak as a 'technique,' communication that once seemed hopeless can be transformed.

- Bibliographic Information Title: 'How to Say Things So They Are Properly Communicated: Men and Women's Phrasing Encyclopedia' Author: Tatsunari Iota Price: 1,925 JPY (incl. tax) Release Date: May 21, 2026 Format: Shiroku-ban, 208 pages ISBN: 978-4-04-330046-4 Publisher: KADOKAWA Corporation

- Author Profile: Tatsunari Iota Psychological counselor and GCDF Career Counselor. After graduating from the University of Tokyo and working at KADOKAWA and Hakuhodo, he established his own office. His books, including 'Super Small Talk Power' and 'Conversation IQ,' have sold a total of over 1.3 million copies.