Enhancing Brand Power While Selling: Growth Support in the TikTok Shop Era | GroupX Plans Collaboration for Spa treatment 'HAS Series' with 'Joshi no Asami'

GroupX Inc. (Shibuya-ku, Tokyo: Representative Director, Fumihiro Sato) has planned a collaboration with Asami Hara, known as 'Joshi no Asami', a TikTok live commerce personality, as a TSP (TikTok Shop Partner) for the skincare brand 'Spa treatment (Spa Treatment)'. Through this collaboration, a project that balances brand power enhancement and direct sales, originating from TikTok Shop, will be launched.

Selling Based on 'Brand Power,' Not Just 'Discounts' GroupX's consistent policy is to support the long-term growth of brands by strengthening their brand power itself, rather than relying solely on discount measures for sales in commerce. This project also aims to achieve both short-term sales generation and mid-to-long-term brand asset formation.

Background | Entering the Era of 'Purchases Driven by People' With the expansion of TikTok Shop, the EC and beauty sectors have entered an era where the outcome depends on 'who, in what worldview, and how they deliver the brand alongside customers.' GroupX provides comprehensive support, from selecting live commerce talents that align with the brand's worldview to designing content, PR, and offline initiatives centered around TikTok Shop.

Collaboration Overview | GroupX's Role (TikTok Shop Partner) GroupX has planned this collaboration by engaging 'Joshi no Asami,' a live commerce personality highly compatible with the brand value of Spa treatment's 'HAS Series.' Leveraging the expertise gained from operating TikTok Shop as a TSP, GroupX will support the creation of new customer touchpoints, enhancement of brand value, and sales-driven growth by combining live commerce, social media content, brand PR, and offline experiential initiatives.

About the Brand | Spa treatment 'HAS Series' Spa treatment is a skincare brand that has been developing professional-use cosmetics for aesthetic salons for approximately 29 years. The 'HAS Series' is a skincare line formulated with human adipose-derived stem cell conditioned media extract (moisturizing and skin-conditioning ingredient). It features a formulation designed for compatibility with the stratum corneum, incorporating liposomalized culture media containing about 130 types of growth factors.

About the Live Commerce Personality | 'Joshi no Asami' Asami Hara, Representative Director of MoldBreaking Inc. (Shibuya-ku, Tokyo). She is active on platforms like TikTok as 'Joshi no Asami' and has a total of approximately 330,000 followers across social media (as of May 2026). She is noted as a live commerce personality who carefully selects and introduces beauty and inner beauty products, enhancing brand value through live streams.

About GroupX Inc. Item Details Company Name GroupX Inc. Location Shibuya Mark City West 11F, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo 150-0043 Representative Fumihiro Sato, Representative Director Business Activities Comprehensive D2C support, including EC operation support utilizing TikTok Shop, creator training and live streaming support, product sales, logistics, and after-sales support. Company URL https://groupx.jp/