Marketing AI Agent 'AIMSTAR' Enhances Survey Functionality, Directly Linking Collected Customer Feedback to Segments and Scenarios to Accelerate Data Utilization Cycle

GROWTH VERSE Co., Ltd. (Headquarters: Minato-ku, Tokyo; Chairman and CTO: Mitsunori Minamino; President and CEO: Tomohiro Watanabe) announces the enhancement of the survey functionality in its marketing AI Agent 'AIMSTAR'.

From creating customizable surveys to distributing via email, LINE, and SMS, collecting and visualizing responses, creating segments, and applying insights to marketing scenarios—all can now be executed seamlessly within AIMSTAR.

Background

Surveys are crucial for directly capturing customer intent and preferences, directly impacting the precision of marketing strategies. However, in practice, the processes of survey creation/distribution and applying responses to campaigns are often fragmented across different tools, creating inefficiencies. Despite collecting feedback, many companies struggle to act on it. To bridge this gap, AIMSTAR has strengthened its survey capabilities and integrated the entire workflow—from creation to data analysis—within a single platform.

Key Features of the Survey Functionality

No-Code Survey Creation

AIMSTAR supports diverse question formats including multiple choice, radio buttons, checkboxes, open-ended responses, and rating scales. Users can customize background colors, header images, button designs, and privacy policy displays directly from the admin panel—enabling brand-consistent surveys without requiring engineering support.

Visualize Response Data and Instantly Create Segments

Responses are automatically aggregated, with metrics such as distribution count, visits, responses, response rate, and question-specific answer distributions displayed via various charts. Based on analysis, users can create segments—e.g., 'customers who selected option A in Question X'—and immediately apply these insights to subsequent marketing actions. CSV export of response data is also supported, enabling custom external analysis.

Multi-Channel Distribution and Scenario Integration

Survey links can be embedded directly into email, LINE, and SMS content via AIMSTAR’s scenario automation feature. Segments generated from responses can be directly used as targets within scenarios, enabling a closed-loop cycle of 'ask → analyze → deliver' entirely within AIMSTAR.

Integration with AI Agent

AIMSTAR AGENT’s 'Scenario Creation AI Agent' will also integrate with the survey functionality. The AI Agent will autonomously handle survey design, deployment, and scenario creation based on response data. For example, it can identify customer groups with specific response patterns and autonomously plan and set up follow-up campaigns, enhancing both efficiency and accuracy in marketing operations.

Future Outlook

The survey functionality will soon support web-based pop-up surveys. This will allow real-time feedback collection from website visitors and immediate application of insights into marketing strategies—all within the AIMSTAR platform.

About AIMSTAR

AIMSTAR is a marketing AI Agent designed to maximize customer LTV for businesses, guided by the product purpose: 'Maximizing corporate growth potential through technology and professionalism.' It has been adopted by leading Japanese enterprises and various BtoC businesses.

Product URL: https://aimstar.net

◆ Major Clients (in alphabetical order, honorifics omitted) ◆

Itokin, Wego, Ventuno, Enigmo, Oak Lawn Marketing, Club Tourism, Saishunkan Pharmaceutical, Jupiter Shop Channel, Sofmap, dinos, TBS Growdia, Dine's, Tokai Tokyo Securities, East Japan Railway Company, Belluna, Mitsubishi Estate, Lumine, and others.

Company Overview

GROWTH VERSE operates under the mission 'BUILDING AI to maximize Business Growth,' delivering AI Agents that maximize business growth through data and AI. The company develops and sells services including 'AIMSTAR' for marketing, 'Misesil' and 'Zero' for retail, and 'Telephone Broadcasting Station' for voice AI.