[GUCCI] Beauty and the Bag: Gucci Unveils Chapter 2 of the 'Gucci Paparazzo' Campaign Featuring NINGNING of aespa

Gucci has announced the second chapter of its 'Beauty and the Bag' advertising campaign. The protagonist this time is NINGNING, a global brand ambassador and member of the K-pop group aespa. Carrying the new 'Gucci Paparazzo' bag, she expresses the instinctive connection between a person and their bag, and the feeling of how its presence occupies one's heart. The visuals and videos for the campaign were captured by the renowned photographer duo Mert Alas & Marcus Piggott.

The 'Gucci Paparazzo' bag features a soft and relaxed silhouette. Designed to easily complement both casual and formal styles, its core design incorporates the brand's iconic Web Stripe and Horsebit hardware. The bag is available in a variety of high-quality materials and colors, including black or brown leather, GG canvas, sand-colored soft suede, and precious leathers. It comes in medium and large sizes, with functionality enhanced by features like a snap-button gusset, a magnetic closure, and an adjustable, detachable leather strap.