[GUCCI] Gucci Monte Carlo: Announces the Second Chapter of its Summer Advertising Campaign

As the seasons quietly deepen, Gucci announces the second chapter of its "Gucci Monte Carlo" summer advertising campaign. While carrying on the story depicted in the first chapter, it further develops its worldview with new energy and dynamism.

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This campaign, featuring Tien Xiwei, Amelia Gray, Anok Yai, Elisabetta Dessy, Emma Koch, Kayako Higuchi, Felix Friedman, Ibrahima Kane, and Samuel Watson, shifts the scene from the rhythm of the seaside to hotel rooms, villas, and scenes of riding on a motorbike, unfolding the story. It reflects the exhilaration of travel and the time that follows.

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The wardrobe boasts sharper silhouettes and a clear sense of purpose, with items that symbolized the first chapter reappearing with a new presence and role. It proposes a style that naturally connects from a fleeting escape to the everyday that follows.

Accessories weave the campaign's narrative through their materials and forms. The [Gucci Zumi] appears in black washed GG denim and the "Flora" motif, while the [Gucci Venice] is presented in GG canvas. The [Gucci Jackie] shows a new expression in delicate metallic mesh, and the Dionysus, in a sparkling finish, adorns summer nights alongside the ready-to-wear.

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In footwear, the [Gucci Boulevard] pumps with oversized horsebit make a statement, and loafers that can be worn with the heel folded down create a seamless style from daytime to evening. Additionally, the latest Gucci eyewear and swimwear with cut-out details add a light seasonal touch to the collection.

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The iconic Gucci "Flora" motif also lives on as an important visual code in this campaign. Celebrating its 60th anniversary since its creation in 1966, "Flora" was born as a silk scarf designed by Vittorio Accornero for Princess Grace of Monaco at the request of Rodolfo Gucci. The delicate flowers, depicted in 37 colors, have continued to symbolize Gucci's creativity across generations.

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Through this campaign, the deep connection between "Flora" and Monaco is once again depicted, with the charm of this land, where heritage and contemporaneity are in constant dialogue, expressed from Gucci's unique perspective.

GUCCI

Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. Under President and CEO Francesca Bellettini and Artistic Director Demna, Gucci continues its journey to redefine luxury and fashion, celebrating creativity, Italian craftsmanship, and innovation.

Gucci belongs to Kering, a global luxury group that nurtures creative luxury brands through the passion and expertise of its people in the fields of fashion, leather goods, jewelry, eyewear, and beauty.

For more information, please visit www.gucci.com.