GUESS JEANS initiates a new project, "GUESS JEANS Artist Series," collaborating with Japanese local artists. The first collection, featuring artist udai, will launch on April 18, 2026, at GUESS JEANS Tokyo. The project aims to reinterpret GUESS JEANS' denim culture and self-expression through local artistic perspectives, creating new apparel and content.
GUESS JEANS announced the launch of its "GUESS JEANS Artist Series" project, a collaboration with local Japanese artists. The inaugural collection, developed with artist udai, is scheduled for release on April 18, 2026, at GUESS JEANS Tokyo. This initiative seeks to re-examine the brand's core identity of "denim culture" and "self-expression" through the lens of artists active in Japan's cultural scene, particularly Tokyo. The project will transform artists' visual works into products and content, offering new creative expressions that reflect the intersection of street, art, and music cultures in contemporary Tokyo. The first collection, featuring udai, will include photography-based items such as T-shirts (¥8,690) and hoodies (¥16,390), available in sizes M, L, XL, and XXL. GUESS JEANS plans continuous collaborations with various artists as part of this series. udai is a filmmaker, photographer, and graphic artist affiliated with the Tokyo-based creative group YouthQuake. GUESS JEANS is an American West Coast lifestyle brand with 40 years of denim history, founded by Nicolai Marciano, emphasizing sustainability and innovation in denim fashion.
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- Source: PR TIMES
- Category: product_launch
FAQ
What is the name of the new project launched by GUESS JEANS involving collaborations with local artists?
The project is called the GUESS JEANS Artist Series, which collaborates with local Japanese artists to reinterpret denim culture and self-expression through art.
Which artist is featured in the first collection of the GUESS JEANS Artist Series and what is their creative background?
The first collection features udai, a filmmaker, photographer, and graphic artist affiliated with the Tokyo-based creative group YouthQuake.
When and where will the first GUESS JEANS Artist Series collection with udai be released?
The first collection will be released on April 18, 2026, at GUESS JEANS Tokyo, marking the start of the brand's artist collaboration initiative.
What types of products are included in the inaugural GUESS JEANS Artist Series collection with udai and what are their prices?
The collection includes photography-based T-shirts priced at ¥8,690 and hoodies priced at ¥16,390, available in sizes M, L, XL, and XXL.
What are the core brand values that the GUESS JEANS Artist Series aims to re-examine through artistic collaboration?
The project aims to re-examine GUESS JEANS' core values of denim culture and self-expression by integrating street, art, and music cultures from contemporary Tokyo.