Overview Gunma Shobo Co., Ltd., Green Excelatech Co., Ltd., and Office YAIBA have collaborated to launch the regional co-creation web media “Joho Gunma” (https://info-gunma.com/) on August 9, Reiwa 7 (2025). Since its launch, it has surpassed 250,000 cumulative page views, receiving an unprecedented response as a regional media. “Joho Gunma” is now entering a new phase with the aim of further strengthening its communication power and revitalizing the region.

Two Influencers Driving Gunma's 'Now' Join the Team Two popular influencers who have gained immense support in Gunma Prefecture, “K-chan” and “Niwatsuru,” have officially joined the operation team. Moving forward, they will leverage their high creativity and empathy to significantly enhance direct information dissemination through the official Instagram account. Beyond merely posting information, they will present a new way for information to exist in Gunma.

[Joho Gunma's Ambition] Creation of a 'Shin (New)' Media: We will serve as a 'bridge' connecting traditional local media such as television stations and newspapers with new media centered on young people, such as SNS. This is not merely an aggregation of information, but an attempt to promote media 'diversity.' By leveraging and complementing the unique strengths of each medium, we will prevent information fragmentation and build a regional information infrastructure where 'no one and nowhere is left behind.'

『Joho Gunma』Structure and Strengths • SNS production by influencers: “K-chan” and “Niwatsuru” will produce Instagram content, researching young people and highly sensitive audiences. • Local correspondents deployed in all 35 municipalities: Local residents will quickly catch the local enthusiasm and changes in daily life. • Fusion of three companies' expertise: o Gunma Shobo: Editorial power and publishing network. o Green Excelatech: Technology and site operation/DX support. o Office YAIBA: Story branding and strategy planning.

Recruiting correspondents (information dissemination partners)! “Joho Gunma” is looking for colleagues and information providers who want to convey the current state of the region. • Eligibility: Residents of Gunma Prefecture or those involved with it (age and experience not required).

Contact Information “Joho Gunma” Editorial Department Person in charge: Hiroyuki Kogure MAIL: [email protected] TEL: 090 -4829-1319 WEB: https://info-gunma.com/ Instagram: https://www.instagram.com/joho_gunma

FACT BOX

  • Source: PR TIMES
  • Category: News