[Stella McCartney x H&M] Pre-Shopping Event Attended by Kozue Akimoto, emma, Ai Otsuka and More

Stella McCartney's collaboration collection with H&M, which revisits her masterpieces, merges old and new, and considers sustainability, will be released on Thursday, May 7th, at select H&M stores and the official online store (hm.com).

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To celebrate the launch, a pre-shopping event was held at the H&M Harajuku store.

The event was attended by numerous talents, models, singers, and press representatives, including Kozue Akimoto, emma, and Ai Otsuka, who grandly celebrated the launch of the collection.

Kozue Akimoto emma Ai Otsuka

Katimi Ai and Manaha Hosoda, both noted in the fashion industry, served as DJs for the event, further enlivening the launch of this collection.

DJ Katimi Ai and Manaha Hosoda

Many fashion icons who resonated with Stella's and Ann-Sofie's vision for this collection and its sustainable story also attended.

It was a very warm time filled with enthusiastic praise for the outfits and items they wore.

KANAKA Mai Miyagi YAMATO IVAN Hanna Mina Yuma Kardasian

This collection will be released on Thursday, May 7th, at H&M Shibuya, Shinjuku, and Umeda stores, as well as the official online store (hm.com).

Look forward to the launch of this highly anticipated and rare collection.