[New Release] HAA, a brand from Beppu Onsen, launches 'Yunohana Facial Wash' made with 'Yunohana' crafted by artisans over 40 days!

HAA Co., Ltd. (Headquarters: Beppu City, Oita Prefecture; Representative: Kanoko Ikeda) will launch its new product, 'Yunohana Facial Wash,' on the HAA official online store starting June 1, 2026 (Mon), and at retail stores nationwide starting June 25, 2026 (Thu). Prior to the official release, a pre-sale will be held exclusively on the HAA official online store from today, June 1 (Mon) to June 24 (Wed), offering a 10% discount off the list price (3,300 yen) at 2,970 yen, with free shipping. HAA's mission is to bring the 'Toji' (hot spring therapy) culture of Beppu's Kannawa Onsen into modern daily life. The new 'Yunohana Facial Wash' contains Beppu Onsen-refined Yunohana extract and Okinawa sea mud. It uses rare Yunohana, which artisans take over 40 days to craft, and features a mild formula that cleanses pores while being gentle on the skin. The product is free from seven additives, including petroleum-based surfactants, ensuring skin-friendly care.