hacomono Introduced in 7 Sports Facilities in Koto Ward: 3 Companies Collaborate to Build DX Model for Public Sports Facilities

hacomono Inc. (Headquarters: Tokyo, Representative Director and CEO: Kenichi Hasuda) announces the introduction of its member, reservation, and payment management system 'hacomono' across seven indoor sports facilities operated by the Koto City Health and Sports Corporation (Location: Koto-ku, Tokyo; hereinafter referred to as Koto City Health and Sports Corporation) in Koto City.

This initiative centralizes class reservations, applications, and payments, aiming to streamline class operations and enhance user convenience. The project is collaboratively driven by the Koto City Health and Sports Corporation handling facility operations, Sankei Eye Inc. leading website production, and hacomono Inc. digitizing class and member management.

About the Facilities

The system has been officially deployed in the following indoor sports facilities within Koto City:

- Koto City Sports Center - Fukagawa Sports Center - Kameido Sports Center - Ariake Sports Center - Higashisuna Sports Center - Fukagawa-kita Sports Center - Koto City Health Center

Background of Introduction

With an increasing and diversifying user base, the Koto City Health and Sports Corporation faced the following challenges, particularly in operating its classes and schools:

- Increasing burden of managing class reservations and lottery processes - Complex application and payment procedures heavily reliant on cash transactions - Decentralized management of member and reservation information across different facilities - The need to improve accessibility and convenience for a wide range of age groups

To resolve these issues, streamline operations, and enhance user experience, the corporation decided to implement 'hacomono'.

Key Points of this Initiative

1. Digitization of Class and School Operations By accommodating class reservations with lottery functions and cashless payments, previously complex reception and operational tasks are streamlined, vastly improving user convenience.

2. Centralized Management of Member, Reservation, and Payment Data Integrating class participants' member information, reservation status, and payment history allows for data-driven improvements in class operations and encourages continued usage.

3. Enhancing User Experience through Digital Touchpoints In tandem with a revamped facility website, the information architecture was redesigned to be easily viewable and accessible on smartphones. This creates an environment where the latest updates on classes and facilities can be shared in real time, contributing to convenience for a broad demographic through an inclusive design.

4. Operation in a Highly Secure Environment Ensures safe and secure member information management and stable service delivery under world-class security standards.

Expected Effects

The following effects are currently being verified through this initiative:

- Improved user experience via online class reservations and applications - Streamlined reception and operational tasks, reducing staff workload - Improvement of class management and promotion of continuous use through data utilization

Particularly, the automation of class applications, lotteries, and payments significantly reduces the operational burden, while cashless support ensures a smooth user experience.

Future Outlook

Through this implementation, hacomono will further accelerate DX promotion in public sports facilities.

In this project, three companies collaborated across facility operations, information dissemination, and operational management to enhance the user experience.

Moving forward, we will strengthen our partnerships with local governments and public facilities, aiming to expand our services to more locations as an infrastructure that supports the wellness habits of local residents.

About Koto City Health and Sports Corporation

Manages and operates 'Health Centers' and 'Sports Facilities' built to promote active physical fitness among Koto City residents. https://www.koto-hsc.or.jp/

About Sankei Eye Inc.

An advertising agency with strengths in highly precise, community-focused marketing, excelling in advertising campaigns that merge traditional media, such as newspaper inserts and mass media, with digital platforms. https://sankei-eye.co.jp/

About hacomono

A cloud service that allows offline store reservations, payments, and enrollment procedures to be completed online from customers' PCs or smartphones, significantly reducing administrative and payment procedures at the physical stores. On the store side, operations related to monthly fee deductions and unpaid collection are also automated, greatly saving labor for staff. Released in March 2019, the service has been adopted by over 12,000 stores to date.

Company Profile

Company Name: hacomono Inc. Location: 5F Sumitomo Fudosan Harajuku Building, 2-34-17 Jingumae, Shibuya-ku, Tokyo Representative: Kenichi Hasuda, Representative Director and CEO Founded: July 2013 Business Description: Development and provision of 'hacomono', an all-in-one management system for wellness and sports facilities.