hacomono Transcends SaaS to Become Japan’s Leading Wellness Platform

hacomono Inc. (Shibuya-ku, Tokyo; CEO: Kenichi Hasuda, hereinafter “hacomono”) has refreshed its Mission, Vision, and Values (MVV), establishing a new Mission: “Creating a society where wellness spreads.”

Since launching its service in 2019, hacomono has supported digital transformation (DX) for store operations—such as membership management, reservations, and payments—primarily for fitness clubs. The platform is now adopted by over 13,000 facilities, securing a leading market share in the fitness sector, while expanding its services to sports schools, public sports facilities, regional school club programs, and professional sports team operators.

Building on its deep understanding of the wellness industry and its position as one of Japan’s largest holders of wellness data, hacomono aims to further develop its SaaS strengths in store DX. Going beyond the SaaS model, the company now strives to become a “wellness platform” that transforms people’s wellness lifestyles and even the user experience (UX) of society itself.

This MVV refresh was conducted to clarify hacomono’s expanded business definition and its future vision.

Why Refresh MVV Now?

Since its founding, hacomono has contributed to the development of the wellness industry by supporting store operations DX, primarily for fitness clubs.

Along this journey, its business scope has expanded to include sports schools, public sports facilities, regional school club programs, and professional sports team operators. New services have also emerged, such as FitFits, a fitness marketplace for general consumers.

Meanwhile, societal shifts—such as the extension of healthy life expectancy and changes in local communities—have led wellness to expand beyond facilities into people’s daily lives and local societies.

In light of these social changes and hacomono’s own evolution, we are moving beyond the role of a “SaaS that supports store operations” and evolving into a platform that enhances the value of the entire wellness industry.

Transcending the SaaS model to become Japan’s representative wellness platformer.

To realize this future, we have refreshed our MVV.

New Mission, Vision, and Values

Mission Creating a society where wellness spreads

In our busy daily lives, “wellness” isn’t always the main character.

Yet, a wellness lifestyle holds the potential to make us feel positive, enrich our minds and bodies, and make our lives shine.

That’s why we believe wellness is the ultimate supporting character in life. Our goal is a society where wellness is not something special.

Cities overflowing with wellness, education that nurtures wellness, wellness-oriented workstyles, and wellness lifestyles—these should not be exceptional, but the new normal.

“Creating a society where wellness spreads”

At the heart of this vision, hacomono will lead the way more than anyone else.

Vision To become Japan’s representative wellness platformer

To create a society where wellness spreads, what can we do? It is to build a platform where users, businesses, instructors, and venues are all connected and work in harmony.

An infrastructure that connects all aspects of wellness in daily life—fitness, sports, healthcare, and more. We will continue to support the everyday norms and challenges that enable everyone to sustain a wellness lifestyle.

Wellness is also a universal human theme.

That is why, as a wellness platformer originating from Japan—a country facing the world’s most advanced aging society—we will build a world-class wellness platform that Japan can be proud of.

Values

For more details on the thoughts behind the MVV refresh and the background of its formulation, please refer to the blog by CEO Kenichi Hasuda: https://kenhasuda.com/blog/newmvv2026

Company Overview

Company Name: hacomono Inc.

Headquarters: Sumitomo Fudosan Harajuku Building, 5F, 2-34-17 Jingumae, Shibuya-ku, Tokyo

Representative: CEO Kenichi Hasuda

Founded: July 2013

Capital: 100 million yen

Business Overview: Development and provision of “hacomono,” an all-in-one management system for wellness and sports facilities.