Hakuhodo and JALPACK Launch Verification Test for Experiential Package Tour "Reality Show Trip"

Hakuhodo Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Kenji Nagura; hereinafter referred to as Hakuhodo) and JALPACK Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Gooya Omura; hereinafter referred to as JALPACK) have jointly planned a new experiential package tour, "Reality Show Trip." This initiative is the first for the JAL Group to aim for participants to share values and find travel companions through an experiential content. As a verification test, a 1-night, 2-day "Reality Show Trip" set in Atami will be available for booking on JALPACK starting July 6, 2026. By combining Hakuhodo's planning and communication design capabilities with JALPACK's safe and secure travel operation expertise, we propose an unprecedented value-sharing travel experience.

Background With the advancement of social media algorithms, people are spending more time surrounded by similar values and information. On the other hand, opportunities to meet and converse with strangers outside of screens and connect with like-minded companions are limited. Hakuhodo has been engaged in communication design that connects people to people and people to society. Leveraging this knowledge, we have jointly developed a new type of travel tour with JALPACK, themed around finding "travel companions with compatible values" regardless of gender or generation.

What is "Reality Show Trip"? "Reality Show Trip" is an experiential package tour where participants may find lifelong "travel companions" by experiencing each other's values and becoming aware of their own. Participants are only informed of the meeting location and time. Participants will take on various missions in an extraordinary environment, like a reality show. The setting for this trip is Atami, about 40 minutes from Tokyo Station. Surrounded by Atami's charming retro Showa-era townscape, participants will deepen their connections through missions and naturally become friends even as first-time acquaintances, making it an experiential communication content. Furthermore, a video featuring comedian Carnation Yoshida, comedy duo Nightingale Dance, and actress Otsu Abe experiencing a part of the trip has been released on TV Asahi's official YouTube channel "Douga, Hajimemashita" (over 2.1 million subscribers as of July 6, 2026). Video here: https://youtu.be/DphgwAF_FTI

Three Features of "Reality Show Trip"

Talk Theme Cards to Understand Each Other's Values: Incorporates mechanisms based on Hakuhodo's expertise to naturally deepen conversations.

Challenge 9 Missions: Naturally deepen bonds between participants through competition and cooperation.

Experiences Unique to Atami: Enjoy delicious gourmet food and attractive town walks together.

*No difficult knowledge or physical strength is required, and anyone can participate without hesitation.

Tour Overview (Organizer: JALPACK) Tour Name: Reality Show Trip Destination: Atami City, Shizuoka Prefecture (1 night, 2 days) Setting Period: Departures on specific dates from July 30, 2026 (Thu) to March 27, 2027 (Sat) Minimum Participants for Departure: 6 people (Decision made 14 days before departure) Maximum Participants: 12 people Target Age: 18 years and older Reservation Site: Reservations can be made on the dedicated site of the JALPACK official website. https://www.jal.co.jp/jp/ja/domtour/jaldp/reality-show/

Planning & Execution: JALPACK Design: Hakuhodo Cooperation: TV Asahi, Atami City, Atami Tourism Bureau