Hakuhodo DY Group Launches "Agentic Commerce ONETM", an Integrated Solution for the Era of AI Agents Handling Purchases, Operated by a Cross-Company Strategic Organization with 11 Group Companies and Partner Firms

Hakuhodo Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Kenji Nagura; hereinafter referred to as Hakuhodo) announces the launch of "Agentic Commerce ONETM", a solution series that seamlessly integrates commerce-related expertise and knowledge within the Hakuhodo DY Group. This initiative aims to support the widespread adoption of "Agentic Commerce," where AI agents handle everything from information search and comparison to payment on behalf of consumers. The "Agentic Commerce ONETM" series will provide one-stop support from strategy formulation to implementation and operation.

As the first solution, we will begin offering the "Agentic Commerce Diagnosis," which objectively evaluates a company's readiness for agentic commerce from both business and technology perspectives.

The Dawn of the "AI-Chosen" Era and Dramatic Changes in Shopping Experiences

With the rapid proliferation of generative AI, consumer search and purchasing behavior is shifting from a shopping style of "searching oneself and browsing sites" to one where "AI agents are entrusted with requests, and they handle optimal proposals and payments." Agentic commerce was a major topic at "NRF’26 Retail’s Big Show," one of the world's largest retail conferences, held in New York, USA, in January 2026. In this environment, it is essential for companies not only to be "chosen by consumers" but also to "be correctly understood and chosen by AI" through data design and the reconstruction of brand experiences.

Furthermore, in system implementation, compatibility with next-generation standard protocols that connect agents and various EC/payment platforms, such as "MCP (Model Context Protocol)" for seamlessly connecting AI agents with external data sources, as well as "UCP (Universal Commerce Protocol)," "ACP (Agentic Commerce Protocol)," and "AP2 (Agent Payments Protocol)," will be a determining factor for future market advantage.

About "Agentic Commerce ONETM" "Agentic Commerce ONETM" is the collective name for an integrated suite of solutions that combine the Hakuhodo DY Group's "consumer-centric thinking" conceptualization capabilities with advanced AI implementation and marketing operational expertise. Beyond simply introducing AI solutions, we will form a one-stop team to provide end-to-end support, from strategies for the future of shopping transformed by agentic commerce (i.e., "winning strategies") to brand experience design, transformation of the entire corporate value chain, and the design of AI-ready operating models.

First Offering: Agentic Commerce Diagnosis Solution

This solution diagnoses a company's readiness for agentic commerce from both a "business perspective (brand strategy, governance, operational structure)" and a "technology perspective (data infrastructure, AI integration, AI Optimization (AIO))." It clarifies the company's current position and proposes priority action items for winning in the agentic commerce era.

Agentic Commerce Countermeasures Practicable from Tomorrow

It is true that many aspects of how agentic commerce will become widespread and established remain unclear, as implementation has only just begun even in the US. It is important for companies to start with "common elements" that will not be wasted regardless of which agentic commerce implementation pattern/scenario they transition to.

The Hakuhodo DY Group and its business partners are currently releasing the following solutions as agentic commerce countermeasures that can be implemented starting tomorrow:

AIO (AI Optimization) Diagnosis & Consulting Service

*Press Release: https://www.hakuhodody-one.co.jp/news/detail/index.html?id=news-release_202503051695

Launch of AI-Friendly Owned Media Construction Solution

*Press Release: https://www.i-studio.co.jp/news/release/20250617-ai-solution/

"Branded AI AgentTM"

*Press Release: https://www.hakuhodo.co.jp/news/newsrelease/120565/

"NEW CX READY" for Implementing "Branded Customer Experiences"

*Press Release: https://www.hakuhodo.co.jp/news/newsrelease/121790/

ONE-AIO Lab "Apps in ChatGPT" Implementation

*Press Release: https://www.hakuhodody-one.co.jp/news/detail/index.html?id=news-release_202602125337

Data Enrichment for Consumer Insights

*Press Release: https://www.hakuhodo.co.jp/news/newsrelease/267204/

AI Risk Assessment Tool "AI Risk Checker"

*Press Release: https://service.privtech.co.jp/ai-risk-management/ai-risk-checker

Hakuhodo DY Group's One-Stop Support System

Hakuhodo Inc.

Oversees "Agentic Commerce ONETM" related projects and provides business strategy, Branded AI AgentTM (CX design), Data Enrichment for Consumer Insights (data enrichment), and platformer collaboration.

Hakuhodo DY ONE Inc.

Primarily provides AIO (AI Optimization) diagnosis/consulting services, Apps in ChatGPT implementation, and AI search advertising/conversational advertising (contextual advertising) services.

Hakuhodo Technologies Inc.

Primarily provides AI agent implementation, data enrichment, and Agent-Ready data infrastructure development services. HAKUHODO ITTENI Inc.

Primarily provides CX design, AI agent implementation, Agent-Ready data infrastructure development, AI guardrails, and governance design. HAKUHODO BRIDGE Inc.

Provides CX design/UIUX and implementation services for Branded AI AgentTM. Hakuhodo Marketing Systems Inc.

Primarily provides AI agent CX design/UIUX and AI agent implementation services. Hakuhodo i-studio Inc.

Mainly responsible for experience design and implementation of agentic commerce for proprietary EC and owned sites. Hakuhodo Products Inc.

Provides AC experience design and implementation, including AI agent CX design and UI/UX design, as well as AIO measures for proprietary EC, owned sites, and apps. Growth Data Inc.

Primarily provides end-to-end services from AI agent CX design and UI/UX design to AI agent implementation. Also provides data enrichment and Agent-Ready data infrastructure development. SOLDOUT Inc.

Primarily provides AIO (AI Optimization) diagnosis/consulting services, data enrichment, Agent-Ready data infrastructure development services, AI agent implementation, and AI search advertising/conversational advertising (contextual advertising) services. OPT Inc.

Primarily provides AIO (AI Optimization) diagnosis/consulting services, data enrichment, Agent-Ready data infrastructure development services, AI agent implementation, and AI search advertising/conversational advertising (contextual advertising) services.

*Business Partner Companies

AI Hack Inc.

Develops and provides the AIO tool "AI Hack," and offers implementation services for Apps in ChatGPT and agentic web/commerce. Priv Tech Inc.

Develops and provides the AI risk assessment tool "AI Risk Checker," and offers AI guardrails, governance design, and AI security solutions.

The Hakuhodo DY Group will sequentially expand the solution lineup of "Agentic Commerce ONETM" as part of the activities of the Hakuhodo DY Group's cross-organizational AI expert group, HCAI Professionals, and will provide end-to-end support for companies' next-generation commerce strategies.