Hakuhodo DY Sports Marketing Changes Company Name to 'Hakuhodo Sports Marketing'

Our company changed its name from Hakuhodo DY Sports Marketing to 'Hakuhodo Sports Marketing Inc.' on April 1, 2026. We have been engaged in creating value in sports as a sports company solely responsible for the Hakuhodo DY Group's sports business. This role and stance will remain unchanged even after the company name change. This company name change was implemented to unify management, business, and brand, and to more clearly indicate our company's direction, against the backdrop of becoming a wholly-owned subsidiary of Hakuhodo Inc. in April 2025. Going forward, our company will consistently handle everything from the conception to the implementation of sports as a 'management asset' that connects companies and society, not merely as content or a rights business, based on Hakuhodo's 'Seikatsusha Insight' philosophy. Although the company name has changed, our established partnerships and business foundations remain the same. We will continue to work on creating sustainable value by connecting consumers, companies, and society through sports. Company Name: Hakuhodo Sports Marketing Inc. Executive Structure: Representative Director and President: Yusuke Naka, Chairman of the Board: Katsutoshi Iwasa, Director: Satoshi Nakazawa, Director: Yusuke Hamasaki, Director (Part-time): Satoru Yamada, Director (Part-time): Akiko Sawamura, Auditor (Part-time): Tomoko Higuchi. Head Office: Akasaka Biz Tower, 5-3-1 Akasaka, Minato-ku, Tokyo 107-6321. URL: https://www.hakuhodo-sportsmarketing.co.jp