Hakuhodo DY ONE Launches "Hakuhodo SXP Circular Solutions" in Collaboration with Three Hakuhodo DY Group Companies to Support Corporate Transition to a Circular Economy

Hakuhodo DY ONE Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Hiroaki Kitazume; hereinafter "Hakuhodo DY ONE") is pleased to announce the launch of "Hakuhodo SXP Circular Solutions," a comprehensive solution to support companies in their transition to a circular economy. This initiative is undertaken in collaboration with Hakuhodo Inc., Hakuhodo Products Inc., and Hakuhodo Gravity Inc., as part of the "Hakuhodo SX Professionals" initiative.

This solution utilizes the proprietary UX planning model "Circular Value Circle," developed in cooperation with Article Inc. (formerly Harch Inc.; Headquarters: Minato-ku, Tokyo; President & CEO: Yu Kato), which possesses leading expertise in the circular economy field in Japan. As the "Digital Core" of the Hakuhodo DY Group, Hakuhodo DY ONE will leverage its digital marketing expertise to create resource circulation mechanisms and establish new digital touchpoints with consumers.

Background

Against the backdrop of rising crude oil prices due to recent geopolitical risks and difficulties in procuring underground resources, including critical minerals, companies are facing an urgent need to transition to a "circular economy" that circulates resources and shifts to sustainable business models. The transition from the conventional "linear" model of resource extraction, manufacturing, consumption, and disposal to a "circular" model involving resource circulation processes such as sharing, reuse, repair, remanufacturing, and recycling is creating new brand touchpoints between companies and consumers. The key to future business success lies in viewing consumers not just as "end consumers" but as "co-creation partners" involved in distribution and resource recovery, and co-creating valuable UX (customer experiences) at each touchpoint with consumers.

Hakuhodo DY ONE has consistently challenged itself to create new value by connecting consumers, companies, and society through the power of digital technology. In the transition to a circular economy, the role of digital technology in visualizing information related to resource circulation and forming communities through apps and platforms is extremely important. Under our sustainability policy "Re:ONE: Responding to the Future through Co-creation and Implementation" (Note 2), we have launched this solution to provide integrated support from strategy planning to implementation by bringing together the expertise of group companies.

Features of "Hakuhodo SXP Circular Solutions"

This solution, spearheaded by Hakuhodo SX Professionals and involving four companies within the Hakuhodo DY Group, supports the transition to circular businesses by implementing co-creation of resource circulation between consumers and companies.

● Utilization of the UX Planning Model "Circular Value Circle"

In cooperation with Article Inc. (formerly Harch Inc.), which has leading expertise in the circular economy field, we have developed the proprietary UX planning model "Circular Value Circle." This model categorizes 30 types of consumer motivations for cooperating with the circular economy into "8 Consumer Values" such as "Enjoyment," "Benefit," "Security," and "Self-fulfillment and Growth." It systematizes the structure where consumers entering the circle of co-creation for circulation by feeling benefits leads to "4 Corporate Values" of sales expansion, risk reduction, brand strengthening, and cost reduction, and is utilized for planning circular UX from a consumer perspective.

▽ 4 Areas of Offering

1. Consulting for Circular Businesses 2. Development of Circular Products Utilizing Recycled Materials, etc. 3. Support for Circular Marketing and UX Development 4. Support for Building Resource Circulation Systems

● Roles of Each Hakuhodo DY Group Company

• Hakuhodo (Hakuhodo SX Professionals):

Business design and consulting, strategy formulation using the Circular Value Circle, and integrated communication design.

• Hakuhodo Products:

Responsible for implementing circular UX at consumer touchpoints through product development utilizing recycled materials, etc., and planning, production, and promotion of in-store experiences and pop-up events for repair and recycling.

• Hakuhodo Gravity:

Creating natural circular actions that resonate with consumer sensibilities by designing and executing communication that combines expertise in the fashion and lifestyle domains with current trends.

• Hakuhodo DY ONE:

Collecting and analyzing consumer data at digital touchpoints, building digital platforms that encourage consumer circular actions, and providing digital media integration solutions.

Future Development

Hakuhodo DY ONE will continue to capture changes in consumer awareness and corporate activities accompanying the transition to a circular economy, and through this solution, will promote the creation of resource circulation mechanisms and the development and implementation of new UX through the power of digital technology. In collaboration with the companies of the Hakuhodo DY Group, we will contribute to the sustainable growth of companies and the realization of a circular society.

<Company Overview>

Hakuhodo DY ONE Inc. https://www.hakuhodody-one.co.jp Hakuhodo DY ONE provides integrated digital marketing services by leveraging the knowledge and know-how in digital advertising cultivated since the dawn of internet advertising. With strengths in marketing strategy planning, creativity, advanced operational capabilities, technological development, and strong relationships with media companies and platformers, we comprehensively support domestic and international client companies with digital-driven marketing strategies and technology utilization.

As the "Digital Core" of the Hakuhodo DY Group, we aim to become the industry's leading digital marketing company by consolidating the group's knowledge and resources, possessing high expertise and proposal capabilities.

We constantly challenge ourselves and move forward to be the "ONE" and only existence for our client companies, and by working alongside them as a business partner that supports their business growth, we contribute to their sustainable growth and improvement of corporate value.

Head Office Location: Akasaka Biz Tower, 5-3-1 Akasaka, Minato-ku, Tokyo 107-6316 Representative: Hiroaki Kitazume, President & CEO Shareholder: Hakuhodo DY Group 100% Number of Employees: 3,290 (as of April 1, 2026) Established: April 1, 2024 Business Description: Planning, consulting, agency services, and investment business related to all aspects of digital marketing.

【Inquiries Regarding This Matter】 Hakuhodo DY ONE Inc. Public Relations Department E-mail: [email protected]