Hakuhodo DY ONE Launches "Agentic Commerce ONETM" Integrated Solution in the Agentic Commerce Domain, Aiming for an Era Where AI Agents Handle Purchases in Collaboration with Hakuhodo

Hakuhodo DY ONE Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Hiroaki Kitazume; hereinafter "Hakuhodo DY ONE") and Hakuhodo Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Kenji Nagura; hereinafter "Hakuhodo") are jointly launching the "Agentic Commerce ONETM" solution series. This series aims to provide seamless integration of specialized personnel and knowledge within the Hakuhodo DY Group in the commerce domain, offering one-stop support from strategy formulation to implementation and operation, in anticipation of the widespread adoption of "Agentic Commerce," where AI agents handle everything from information search and comparison to payment on behalf of consumers. Additionally, as the first solution, we will offer "Agentic Commerce Diagnosis" starting today, which objectively evaluates companies' preparedness in both business and technology aspects.

Background

With the rapid proliferation of generative AI, consumer search and purchasing behavior is shifting from a style of "searching oneself and browsing sites" to a style of "conveying requests to an AI agent and having it handle optimal proposals and payments." Agentic commerce was also a major topic at "NRF'26 Retail's Big Show," one of the world's largest retail conferences, held in New York, USA, in January 2026.

In such an environment, it is essential for companies not only to "be chosen by consumers" but also to "be correctly understood and chosen by AI" through data design and the reconstruction of brand experiences. Furthermore, for AI agents to make autonomous purchasing decisions, compatibility with standard protocols that connect agents with various e-commerce platforms and payment systems is indispensable. Specifically, compatibility with "MCP (Model Context Protocol)" that connects AI agents with external data sources, and "UCP (Universal Commerce Protocol)," "ACP (Agentic Commerce Protocol)," and "AP2 (Agentic Payments Protocol)" responsible for e-commerce and payment integration, are becoming crucial factors in determining future market competitiveness.

Since launching its AIO (AI Optimization) diagnosis/consulting services in March 2025, Hakuhodo DY ONE has continuously researched and analyzed changes in consumer purchasing behavior due to the spread of generative AI and AI search, accumulating expertise in AIO implementation support. Based on these efforts, we are now launching "Agentic Commerce ONETM" as an end-to-end system integrated across the Hakuhodo DY Group.

About "Agentic Commerce ONETM"

"Agentic Commerce ONETM" is a collective term for an integrated suite of solutions that combine the "consumer-centric thinking" conceptualization power of the Hakuhodo DY Group, including Hakuhodo DY ONE and Hakuhodo, with advanced AI implementation capabilities and marketing operational expertise. It goes beyond simply introducing AI solutions; we form a one-stop team to provide end-to-end support, from strategies for the future of shopping transformed by agentic commerce, to brand experience design, transformation of the entire corporate value chain, and the design of AI-ready operating models.

About "Agentic Commerce Diagnosis"

This service diagnoses a company's current status on two axes: "business perspective (strategy, organization, process)" and "technology perspective (data infrastructure, AI integration, AI Optimization (AIO))." It clarifies the roadmap and specific improvement actions for succeeding in the AI era.

Agentic Commerce Countermeasures You Can Implement Starting Tomorrow

Agentic commerce is just beginning to be implemented in the US, and there are many uncertainties about which methods will become widespread and established. What is important for companies is to start with common elements (data preparation, AI optimization (AIO), content structuring, etc.) that will not be wasted regardless of which implementation pattern or scenario they transition to. The Hakuhodo DY Group and its partner companies currently offer the following solutions:

AIO (AI Optimization) Diagnosis/Consulting Service (Hakuhodo DY ONE Inc.): https://www.hakuhodody-one.co.jp/news/detail/index.html?id=news-release_202503051695

ONE-AIO Lab "Apps in ChatGPT" Implementation (Hakuhodo DY ONE Inc.): https://www.hakuhodody-one.co.jp/news/detail/index.html?id=news-release_202602125337

AI-Friendly Owned Media Construction Solution (Hakuhodo i-studio Inc.):

https://www.i-studio.co.jp/news/release/20250617-ai-solution/

"Branded AI AgentTM" (Hakuhodo Inc.):

https://www.hakuhodo.co.jp/news/newsrelease/120565/

"NEW CX READY" for Implementing "Branded Customer Experiences" (Hakuhodo Inc.):

https://www.hakuhodo.co.jp/news/newsrelease/121790/

Data Enrichment for Consumer Insights (Hakuhodo Inc.):

https://www.hakuhodo.co.jp/news/newsrelease/267204/

AI Risk Assessment Tool "AI Risk Checker" (Priv Tech Inc.):

https://service.privtech.co.jp/ai-risk-management/ai-risk-checker

Hakuhodo DY Group's One-Stop Support System

Hakuhodo DY ONE Inc.

Primarily provides AIO (AI Optimization) diagnosis/consulting services, Apps in ChatGPT implementation, and agentic advertising operation services.

Hakuhodo Inc.

Oversees projects related to Agentic Commerce ONETM, and provides business strategy, Branded AI AgentTM (CX design), Data Enrichment for Consumer Insights (data enrichment), and platformer collaboration.

Hakuhodo Technologies Inc.

Primarily provides AI agent implementation, data enrichment, and Agent-Ready data infrastructure development services.

HAKUHODO ITTENI Inc.

Primarily provides AI agent implementation, Agent-Ready data infrastructure development, AI guardrail, and governance design.

HAKUHODO BRIDGE Inc.

Provides CX design/UIUX and implementation services for Branded AI AgentTM.

Hakuhodo Marketing Systems Inc.

Primarily provides AI agent implementation services and AI agent CX design/UIUX.

Hakuhodo i-studio Inc.

Primarily provides experience design and implementation for agentic commerce on proprietary e-commerce sites and owned media.

Hakuhodo Products Inc.

Primarily responsible for building e-commerce platforms and structured data platforms optimized for agentic commerce.

SOLDOUT Inc.

Primarily provides agentic advertising operation services.

OPT Inc.

Primarily provides agentic advertising operation services.

* Business Alliance Partners

AI Hack Inc.

Develops and provides the AIO tool "AI Hack," and offers implementation services for Apps in ChatGPT and agentic web/commerce.

Priv Tech Inc.

Develops and provides the AI risk assessment tool "AI Risk Checker," AI guardrails, governance design, and AI security solutions.

Future Outlook

Hakuhodo DY ONE and Hakuhodo will continue to expand the solution lineup for "Agentic Commerce ONETM" as part of the activities of the Hakuhodo DY Group's cross-organizational AI expert group, HCAI Professionals, and will provide end-to-end support for companies' next-generation commerce strategies.

<Company Overview>

Hakuhodo DY ONE Inc. https://www.hakuhodody-one.co.jp Hakuhodo DY ONE provides integrated digital marketing services by leveraging the knowledge and know-how in digital advertising cultivated since the dawn of the internet advertising era. With strengths in marketing strategy planning, creativity, advanced operational capabilities, technological development, and strong relationships with media and platformers, we comprehensively support domestic and international client companies with digital-centric marketing strategies and technology utilization.

As the "Digital Core" of the Hakuhodo DY Group, we aim to become the industry's leading digital marketing company with high expertise and proposal capabilities by consolidating the knowledge and resources within the group.

We constantly challenge ourselves and move forward to be the unique "ONE" for our client companies, and by working alongside them as business partners supporting their business growth, we contribute to their sustainable growth and the enhancement of their corporate value.

Headquarters Location: Akasaka Biz Tower, 5-3-1 Akasaka, Minato-ku, Tokyo 107-6316 Representative: Hiroaki Kitazume, President and CEO Shareholder: Hakuhodo DY Group 100% Number of Employees: 3,290 (as of April 1, 2026) Establishment: April 1, 2024 Business Description: Planning, consulting, agency services, and investment business related to all aspects of digital marketing.

【Inquiries Regarding This Matter】 Hakuhodo DY ONE Inc. Public Relations Department E-mail: [email protected]