Aiming to be a Company Where People Say, 'You Can't Go Wrong with Hakushika'—Tatsuma Honke Brewing's April Dream

Our company supports April Dream, which aims to make April 1st a day to share dreams. This press release is a dream of "Tatsuma Honke Brewing." "Sake is not made, it is nurtured." That is Hakushika's belief.

Our Dream: For Smiles to Overflow at Dining Tables Worldwide, Saying, 'You Can't Go Wrong with Hakushika' Our management philosophy is to "aim to be a company where customers say, 'You can't go wrong if you choose Hakushika.'" This is not just about the quality of Japanese sake. "Because Hakushika is here, today's dining table becomes more enjoyable." "Because I chose Hakushika, time with loved ones becomes more special." Our dream is to continue to be a presence that provides reassurance, satisfaction, and surprise, making customers feel confident in their choice.

Quality Born from a 'Compassionate Workplace' We believe that delicious sake and services that bring smiles to customers are born from an environment where we, the employees, open our hearts and respect each other. By recognizing differences and treating each other with compassion, we build a vibrant workplace. Everyone bears the responsibility of providing reassurance and satisfaction, and we never compromise on quality. We are confident that this sincere attitude leads to customers' trust, saying, "You can't go wrong."

About Tatsuma Honke Brewing Founded in 1662. Utilizing the rich nature of Nishinomiya City, Hyogo Prefecture, and the blessings of "Miyamizu" water, we have delivered richness to customers' lives through Japanese sake, including "Kuromatsu Hakushika." With the mission of "connecting people and delivering richness to customers' lives," we will continue to live with Nada and Nishinomiya and spread our wings to the world.