ZIMA Returns to Torikizoku as a 'Late-Night Exclusive' Offer!

Late-Night Revival of ZIMA

ZIMA, a premium low-alcohol beverage imported and distributed by Hakutsuru Sake Brewing Co., Ltd., will be available at Torikizoku, a yakitori chain operated by Eternal Hospitality Japan Co., Ltd., from June 1 to June 30, 2026. The drink will be served exclusively after 9 PM at locations across the country (with some exceptions). Please note that sales may end early due to limited availability.

ZIMA, which debuted in the U.S. in 1993 and entered the Japanese market in 1997, was a staple on the Torikizoku menu for approximately 11 years starting in 2009. Despite its discontinuation in Japan in 2021, strong consumer demand led to its successful re-entry in 2023. With a 4% alcohol content, ZIMA offers a light and refreshing profile designed for late-night enjoyment.

The price is 390 yen (tax included).

Campaign Overview

### X Post Campaign Customers who order ZIMA at a Torikizoku store, take a photo featuring their answer to the coaster's prompt along with the bottle, and post it with the hashtag "#トリキでZIMA" will be entered into a drawing to win an original T-shirt (50 winners).

### Official App Quest Campaign By entering the specified quest in the official Torikizoku app and ordering one ZIMA, customers can enter a drawing to win an original key holder (50 winners).

Note: Participation in all campaigns is limited to those aged 20 or older.