HAMON Inc. and Arks Japan Inc. Form Business Alliance to Solve Regional Talent Shortages with AI, Advancing Next-Generation EC and Digital Marketing Support

HAMON Inc. (Headquarters: Minato-ku, Tokyo; Representative Director CEO: Yuta Ogasawara; hereinafter HAMON), which develops EC support, SNS operations, and influencer marketing, and Arks Japan Inc. (Headquarters: Minato-ku, Tokyo; Representative Director CEO: Shogo Sakamoto; hereinafter Arks Japan), which develops AI-powered marketing support, are pleased to announce that they have concluded a business alliance.

This alliance aims to overcome the talent shortage, one of the critical issues in regional revitalization, with the power of AI. By combining HAMON's on-site expertise in EC, Instagram operations, and influencer marketing, cultivated with regional businesses, with Arks Japan's AI utilization capabilities, we will build a digital marketing support system that maximizes the inherent potential of regional businesses. We will promote the power to deliver regional charm nationwide and worldwide from a technological perspective.

Background and Purpose of the Business Alliance In promoting regional revitalization, the growth of regional industries and businesses is one of the indispensable pillars. Regional businesses have strengths such as unique product capabilities, brand power, and ties with the community, but the shortage of digital marketing talent is a structural issue that prevents them from fully realizing their potential.

EC, Instagram operations, and influencer marketing are effective means to deliver regional charm nationwide and worldwide, but in many cases, measures are postponed due to the inability to secure dedicated personnel, leading to a widening gap in digital utilization.

On the other hand, with the rapid evolution of AI, automating and enhancing various marketing processes such as content creation, data analysis, performance measurement, and creator management has become a reality. The era has arrived where high-quality digital marketing can be continuously deployed with limited resources by appropriately utilizing AI.

HAMON has consistently engaged with regional businesses, accumulating extensive on-site experience in EC support, Instagram operations, and influencer marketing. Arks Japan has specialized in AI utilization support for EC and web marketing, focusing on business design that generates maximum results with limited resources.

We are confident that by collaborating, both companies can maximize the appeal and potential of regional businesses and strongly promote regional revitalization from the perspective of digital marketing x AI, leading to this alliance agreement.