Hands Inc. (Headquarters: Shinjuku, Tokyo) is launching a high-performance parasol series featuring Toray Industries' proprietary 'Summer Shield®' material to commemorate Toray's 100th anniversary and Hands' 50th anniversary. As record-breaking heat waves continue, the role of parasols has evolved from simple sunshades to 'portable shade.' This lineup boasts top-tier performance in heat shielding, light blocking, and UV protection to support summer outings.
The first wave includes the 'Large Jump-Style Long Umbrella' released in April and the 'Wind-Resistant Folding Umbrella' in mid-May. New 'Ultra-Lightweight Folding Umbrellas' and 'Lightweight Auto-Open/Close Folding Umbrellas' are scheduled for release in June.
Recommended! Experience the Cooling Effect with the 'Heat-Shielding Tester'
'Heat-shielding testers' that allow customers to feel the cooling effect on the spot have been installed in 25 Hands stores. By pressing a button, you can experience how Summer Shield blocks heat generated by a heat source.
Participating Stores: Sapporo, Sendai, Shinjuku, Shibuya, Tokyo, Ginza, Kita-Senju, LaLaport Toyosu, Machida, Yokohama, LaLaport Yokohama, Atre Kawasaki, Chiba, Kashiwa, Omiya, Shizuoka, Nagoya Matsuzakaya, Aeon Mall Higashiura*, Shinsaibashi, Abeno Q's Mall, Kyoto, Okayama, Minamoa Hiroshima, Hakata, Nagasaki.
*Aeon Mall Higashiura starts on June 2nd.
Evolving Parasols: The Latest Lineup
[New Product] hands+ Toray Summer Shield Wind-Resistant Folding Umbrella: 55cm (7,480 yen), 60cm (7,980 yen) Designed to be durable even if the fabric flips inside out, with water resistance over 25,000mm, suitable for heavy rain. The special frame structure deflects wind, providing peace of mind on windy days. Colors: Black, White, Beige, Mint Green
[New Product] hands+ Toray Summer Shield Large Jump-Style Long Umbrella 70cm: 7,980 yen Features a one-touch opening mechanism. The 70cm canopy provides full-body coverage from rain and strong sun. It uses a sliding wind-resistant frame for durability. Colors: Black, White
[Available Mid-June] hands+ Toray Summer Shield Ultra-Lightweight Folding Umbrella: 50cm (6,980 yen), 55cm (7,480 yen) Uses carbon fiber ribs for lightweight portability. Easy-to-open design. Colors: Black, White, Beige, Mint Green
[Available Mid-June] hands+ Toray Summer Shield Lightweight Auto-Open/Close Folding Umbrella 55cm: 7,980 yen Uses carbon fiber ribs; lightweight with one-touch auto-open/close functionality. Colors: Black, White, Beige, Mint Green
Now Available
[Hands Exclusive] hands+ All-Weather Umbrella: 55cm (6,480 yen), 60cm (6,780 yen) Uses Summer Shield fabric with over 20,000mm water pressure resistance, 100% light blocking, and 100% UV protection. Features a wind-resistant structure. Colors: Black, White, Mint Green, Turquoise
What is Summer Shield II?
A fabric using polyester processed yarn with Toray's special three-layer laminate structure, offering excellent heat shielding, light blocking, and UV protection.
Point 1: High Heat Shielding Reflects sunlight and creates shade down to the face. Reduces temperature rise inside the umbrella, ideal for summer outings. Point 2: Top-Level Light Blocking & UV Protection 100% light blocking, 100% UV cut, and UPF50+. Protects against strong sun and UV rays. Point 3: Water Resistance for Heavy Rain Over 25,000mm water resistance. Water-repellent grade 4+ ensures rain beads off easily. Point 4: Wind Resistance Passed wind tests at 15m/s. Uses a sliding wind-resistant frame to prevent breakage.
Related Links Hands Hint Magazine: 'Lightweight, Heat-Shielding, and UV-Blocking! We covered Toray Summer Shield x Hands Parasols.' Online Store Special: Find the Perfect Parasol for You.
*All prices include tax. Information is current as of publication. *Product availability varies by store.
FACT BOX
- Source: PR TIMES
- Category: product_launch