Hanks Co., Ltd. (Headquarters: Ishioka City, Ibaraki Prefecture; CEO: Naotada Hanawa) will begin selling 'Hanks Cascara Tea,' a tea that regenerates the coffee cherry fruit 'cascara'—a part of the coffee refining process that has been largely unutilized—into a tea that aligns with modern wellness, on its own e-commerce site from March 31, 2026.
'Cascara' is the fruit itself that envelops the coffee bean. While rich in nutrients, much of it has been discarded without being used. We have redefined this material as a 'next-generation superfood.' We propose a fruity and floral flavor, unrelated to the bitterness of coffee, in a lineup of four varieties.
### **■ 'Not Wasting' Becomes New Richness** We value the spirit of 'upcycling,' which is to enjoy the earth's resources without waste. Coffee cherries grown in the vast lands of Vietnam. We have locked in the high content of polyphenols residing in the fruit with our proprietary drying technology. We propose a smart and beautiful lifestyle that incorporates the new luxury of a 'drinkable serum' into daily life while reducing the environmental burden.
### **■ Four Fruity Flavors that Overturn the Concept of Coffee** Although the raw material 'cascara' comes from the 'coffee tree,' its taste is surprisingly fruity. We have finished it in a tea bag format where the sweetness and acidity of the fruit dissolve just by pouring hot water.
- **Original**: The rich sweetness of cascara itself, like dried fruit. - **Peach**: The melting aroma of peach makes the fruitiness of cascara even more gorgeous. - **Ginger**: A gentle ginger feel creates a tea time that warms you from the core. - **Cinnamon & Orange**: A deep flavor where the apricot-like aroma and the freshness of citrus overlap.
FACT BOX
- Source: PR TIMES
- Category: New Product