7/15 (Wed) 'Avatar: Fire and Ash' Blu-ray + DVD Set Release! What is the Secret Behind the Birth of the 'Ash People' Told by Director James Cameron...

The latest installment in the greatest film series in history, boasting the 1st and 3rd highest worldwide box office revenues, 'Avatar: Fire and Ash,' which was highly acclaimed worldwide for its innovative visual expression and won the Visual Effects Award at the 98th Academy Awards®, will be released on July 15, 2026 (Wed) in an O-ring Blu-ray + DVD set and a 4K UHD + 3D + Blu-ray set. We will also release the 'Avatar Blu-ray 3-Movie Collection <Blu-ray/6-disc set>' and 'Avatar 4K UHD 3-Movie Collection <4K UHD + Blu-ray/9-disc set>', each containing the three 'Avatar' series films in Blu-ray and 4K UHD sets! To commemorate this release, we have partially released footage from the bonus content where director James Cameron and elite staff discuss the birth of the 'Ash People'! In this video, focusing on the 'Ash People (Mankwan),' we explain in detail the background of their settings and visual design while incorporating concept art. Touching on the tragic past and harsh living environment of the Ash People, combined with the design of forests and trees burned by fire, an eerie and uneasy atmosphere is produced. Director James Cameron says, 'Many themes are incorporated into the Ash design,' and talks about the complex emotions and history behind their aggression, saying, 'They are violent but harbor trauma within,' and 'They inflict the ruin brought upon them onto others.' It is a spectacular bonus content that approaches the secret of the birth of the Ash People, which is carefully crafted not only in character modeling but also in world view and psychological depiction! In the Blu-ray and digital distribution (purchase) released this time, we have included bonus content that fans will drool over, such as 'Behind the Scenes of the Work' that approaches the world view of the movie including the 'Design of Pandora' released today, 'RDA Orientation Video' where you can also touch on the Na'vi language, and 'To Jon Landau' in memory of Jon Landau, the right-hand man of director Cameron who passed away in 2024. The truth of the legendary film series and the mysterious planet Pandora calls for unprecedented shock. Please enjoy the ultimate SF spectacle blockbuster 'Avatar: Fire and Ash,' which depicts the decisive battle of fire, with the Blu-ray + DVD set, 4K UHD + 3D + Blu-ray set, and digital distribution (purchase/rental)!