LAINO, a natural cosmetic brand loved in France for over 70 years, participated as a sponsor in the 'RE FASHION MARKET' held in Osaka and Yokohama in April 2026. This event served as the debut in Japan for the 'scent-based lip care' range proposed by LAINO to beauty-conscious Gen Z consumers.

About LAINO LAINO is a natural cosmetic brand from France. It offers products that combine skin-friendliness with functionality, based on botanical ingredients derived from the rich nature of the Mediterranean.

Utilizing familiar natural materials such as honey, olive, and argan, the brand concept is to incorporate comfort into daily skincare routines.

Event Attendees and Survey Results At the Yokohama event held on April 11th and 12th, approximately 80% of the 448 attendees were between their teens and early 20s, representing a trend-sensitive demographic.

Total attendance: 448 people Female ratio: 58.5% Core age group: 15-24 years old (total 77.5%)

In the attendee survey (185 responses), 79.5% cited 'moisturizing power' as the most important factor when choosing lip products. This was followed by 'scent' and 'ingredients,' indicating a demand for a balance between utility and emotional value.

Furthermore, there is high expectation for availability at stores like LOFT (57.1%) and drugstores (55.4%), suggesting consumers are eager for accessible purchase points.

About RE FASHION MARKET RE FASHION MARKET is an event that proposes new consumption experiences based on Gen Z values, intersecting fashion, beauty, and lifestyle.

Through a flea market format selling pre-owned clothes from influencers, it creates communication centered on 'empathy,' 'experience,' and 'sharing.'

Organizer Company name: HAGI Co., Ltd. Address: 1F, Shin-Nakajima Bldg, 1-9-20 Nishinakajima, Yodogawa-ku, Osaka

Future Outlook Through this event, high interest and needs among the younger generation were clarified. Moving forward, the company will proceed with considerations for Japanese market expansion and retail channels to share the LAINO worldview and natural care with more people.

FACT BOX

  • Source: PR TIMES
  • Category: Event