Top Reason for Starting a Relationship via Matching Apps is "Value Alignment" (46%), Key to Trust is "Self-Disclosure" (54%), Factor for Being "Just Friends" is "Lack of Conversation" (38%) (Happy Mail Survey)

IBEC Inc. (Headquarters: Fukuoka City, Fukuoka Prefecture), which operates "Happy Mail" (https://happymail.co.jp/), a dating and romance matching app/service with a cumulative membership of 35 million (※1), conducted a questionnaire survey targeting 100 adult women who have experienced finding a partner through a matching app, on the "deciding factors for relationships via matching apps."

※1: As of June 2024

This survey collected responses on:

● Reasons for entering into a relationship

● Points that confirmed trust

● Factors leading to being "just friends"

This release clarifies the structure of relationship decision-making (deciding factors, trust, reasons for departure) in matching apps.

Detailed survey data and graphic materials are available on the following special page.

▼ Survey Results Special Page

https://happymail.co.jp/happylife/koikatsu/dating-app-couple/

1. Deciding Factor for Relationship is "Alignment of Values and Atmosphere" (46%)

When 100 adult women who had found a partner through a matching app were asked about the reasons for deciding to date, "feeling that our values and atmosphere matched" was the most common reason, cited by 46 people.

This was followed by "sincerity and trustworthiness" (23 people) and "conversation flowed well even on the first meeting" (23 people).

The results revealed a tendency for inner compatibility and communication to be prioritized over appearance or conditions (4 people each).

[Breakdown (Number of people)]

● Felt that values and atmosphere matched: 46 people

● Had sincerity and trustworthiness: 23 people

● Conversation flowed well on the first meeting: 23 people

● Appearance like face or style was my type: 4 people

● Conditions such as annual income or occupation were ideal: 4 people

2. Factor for Trust was "Self-Disclosure" (54%), Sincere Information Sharing is Key

Regarding the points that confirmed "I can trust this person," "they sincerely talked about themselves" was the most common answer, with 54 people.

This was followed by "consideration not to be late at night" (40 people) and "gentle attitude towards staff" (39 people).

Self-disclosure and consistent consideration and interpersonal attitude were confirmed as important elements for building trust.

[Breakdown (Number of people)]

● They sincerely talked about themselves: 54 people

● Consideration not to be late at night: 40 people

● Gentle attitude towards staff: 39 people

● Understood their personality through a phone call before meeting: 32 people

● They voluntarily withdrew from the app: 20 people

● Other: 4 people

3. "Just Friends" Factor is "Lack of Conversation" (38%)

On the other hand, regarding the factors that lead to feeling "they are nice, but not the right person to date," "conversation did not flow well" was the most common reason, cited by 38 people.

This was followed by "values did not match" (26 people) and "trying to rush the relationship too much" (23 people).

The quality of communication and the pace of relationship building significantly influenced the decision of whether to date.

[Breakdown (Number of people)]

● Conversation did not flow well: 38 people

● Values did not match: 26 people

● Tried to rush the relationship too much: 23 people

● Gap between photo and actual appearance: 12 people

● Other: 1 person

Survey Results Summary

This survey revealed the following trends:

● Deciding factor for a relationship: "Alignment of values and atmosphere"

● Starting point for trust: "Self-disclosure (sincere information sharing)"

● Factors for being "just friends": "Lack of conversation" and "mismatch in relationship building pace"

● Evaluation is determined by "compatibility x communication" rather than appearance or conditions.

Romance through matching apps is established through the process of matching compatibility → building trust → deciding to date, suggesting that communication in the initial stages is particularly important.

Detailed survey data and graphic materials are available on the special page below.

They can also be used as reference material for media and article production.

▼ Survey Results Special Page

https://happymail.co.jp/happylife/koikatsu/dating-app-couple/

[Survey Overview]

Survey Method: Internet Questionnaire

Target Audience: 100 adult women who have experienced finding a partner through a matching app

Sample Size: 100 women

Date Conducted: April 6, 2026

Survey Conductor: Happy Mail (Happy) (https://happymail.co.jp/)

Survey Company: IBEC Inc.

Related Page: https://happymail.co.jp/happylife/koikatsu/dating-app-couple/

About Happy Mail

Happy Mail is a dating and romance matching app/site that provides opportunities for encounters.

Based on achievements cultivated over more than 25 years of operation, the service has adapted to the times by being available on PCs, smartphones, and apps.

In 2018, responding to a request to create a romance movie themed around encounters through matching, Happy Mail became involved in film production for the first time in the matching industry.

In 2019, they appointed "Kayo Noro" as an ambassador and produced the web drama "Happy Mail ~Love Story~" based on the real experiences of users, aiming to broaden recognition of "romance and marriage" through real encounters facilitated by apps and the internet.

In 2024, the cumulative membership exceeded 35 million (as of June 2024).

[Brand Ambassador Endorsements]

2019 Kayo Noro

2020 Kayo Noro

2021 Kayo Noro

2022 Honoka

2023 Honoka

2024 Yukipoyo

Official Website: https://happymail.co.jp

Comprehensive Page: https://happymail.jp

Supported Devices: Smartphones, PCs

Supported Languages: Japanese

Service Area: Japan

Service Start Date: August 2000

Price: Free to download

Developed and Operated by: IBEC Inc.

App Store: https://itunes.apple.com/jp/app//id521055533?mt=8

Google Play: https://play.google.com/store/apps/details?id=jp.co.i_bec.suteki_happy&hl=ja

We support all men and women meeting through matching apps! YouTube Channel "Koi Labo" sponsored by Happy Mail: https://www.youtube.com/@koilabo.happymail

Happy Mail Official YouTube: https://www.youtube.com/channel/UCjKoGOmdSsroocH3cSiQt1Q

Love & Marriage Trend Information Site Happy Life: https://happymail.co.jp/happylife/