JBL Tour Pro 3's "Dual Drivers" Experienced Through Music: New Campaign "All Sounds, As They Are." Launched

Harman International Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Takuma Kuwahara) announces the launch of a promotional campaign "All Sounds, As They Are." to convey the appeal of the flagship model "Tour Pro 3" of its fully wireless earphones from "JBL," the world's largest audio brand originating in California, USA, and the No. 1 brand in Japan for wireless speaker sales volume for 8 consecutive years*. The campaign will feature the release of an original movie aligned with the theme and will be rolled out sequentially across various digital media.

"JBL Tour Pro 3" is the flagship model of the brand's fully wireless earphones, equipped with JBL's first hybrid dual drivers. This combination of a balanced armature driver responsible for clear and extended high frequencies and a dynamic driver that reproduces rich and powerful low frequencies achieves a sound that balances delicacy and impact.

The campaign will feature content that allows users to intuitively experience the characteristics of these dual drivers through music and visuals. With the theme of the conflicting elements of "impact" and "delicacy," we have produced session videos featuring artists with different personalities.

The featured artists are jazz drummer Shun Ishiwaka and guitarist Ichika Nito performing together, and a self-collaboration by artist SO-SO. Through each session, the delicacy and impact of the "JBL Tour Pro 3," as well as its wide dynamic range and immersive presence, are expressed.

Furthermore, the product continues to evolve as JBL's flagship fully wireless earphone model, with the addition of a new color "Green" in May 2026 and improvements in operability through a firmware update.

Product Website: https://jp.jbl.com/JBL_TOUR.html

Video Overview

This campaign, themed "All Sounds, As They Are.," intuitively expresses the characteristics of the "JBL Tour Pro 3's" hybrid dual drivers through music and visuals. The distinct sound personalities of "impact" and "delicacy" are depicted through collaborations between two musicians each.

◆Shun Ishiwaka meets Ichika Nito

Featuring Shun Ishiwaka, a jazz drummer highly acclaimed both domestically and internationally, and Ichika Nito, a guitarist with global popularity for his innovative playing style. The dynamic rhythms created by Ishiwaka and the precise and delicate guitar play by Nito overlap, expressing the vast dynamic range reproduced by the dual drivers.

◆MOVIE 1 "JBL All Sounds, As They Are." Shun Ishiwaka meets Ichika Nito (45 seconds)

・Performers: Shun Ishiwaka (Drums), Ichika Nito (Guitar)

・Release Date: July 6, 2026 (Mon)

・Video URL: https://youtu.be/Z2iwI1KpHtw

◆SO-SO meets SO-SO

Featuring SO-SO, active both domestically and internationally as a human beatboxer, DJ/music producer. A self-collaboration in a dual role realizes the simultaneous expression of powerful beats and delicate sound design. Through the depiction of sounds with different textures coming together as one piece of music, the high musical reproduction capability of the JBL Tour Pro 3 is brought to life in sound.

◆MOVIE 2 "JBL All Sounds, As They Are." SO-SO meets SO-SO (45 seconds)

・Performers: SO-SO (Human Beatbox), SO-SO (DJ)

・Release Date: July 6, 2026 (Mon)

・Video URL: https://youtu.be/9wMun1jK4qI

Artist Profiles

Photo by Yoshikazu Inoue

◆Shun Ishiwaka (イシワカ シュン)

Percussionist, composer, and musician. After graduating from Tokyo University of the Arts, he develops his own projects such as "Answer to Remember," "SMTK," and "Songbook Trio," and also works as a composer and arranger, handling sound production and song provision. He has participated in live performances and recordings with numerous artists including Terumasa Hino, Quruli, Sheena Ringo, Kenshi Yonezu, and Gen Hoshino, as well as performances by international artists visiting Japan. In 2025, "Answer to Remember II" received the 17th CD Shop Award 2025 Jazz Prize, and the Shun Ishiwaka Trio was nominated for Best Jazz Album at the MUSIC AWARDS JAPAN 2026, creating new trends in the music scene with his unique approach.

◆Ichika Nito (イチカ ニト)

Began posting guitar videos during university and launched his career by attracting global attention with his innovative playing style and lyrical sound. His current total social media followers exceed 5 million, 70% of whom are overseas. In 2021, he became the first Japanese artist to release a signature model, "ICHI10," from Ibanez. In 2022, he participated in Machine Gun Kelly's Grammy-nominated work. In Japan, he is active as a member of ichikoro and Dios, and has expanded his activities to include appearances in CHANEL collections. In January 2026, he released his long-awaited first full solo album, "The Moon's Elbow."

◆SO-SO (ソーソー)

DJ/Music Producer/Human Beatboxer. He has gained attention by releasing songs such as "SO-SO Exercise" and "Interview 2.0," centered on dance music constructed solely with his own beatboxing. He performs at major domestic and international festivals including "GMO SONIC 2025" and "SUMMER SONIC BANGKOK 2025," and has supported numerous overseas DJ performances in Japan. In 2025, he remixed "R.E.M," a track from the Japanese debut album of K-POP group KISS OF LIFE, generating significant buzz. He achieved the feat of being the first Japanese participant in the solo loop station division at the world competition "Grand Beatbox Battle 2019," ranking in the TOP 4. He has earned international recognition, becoming a world champion in the tag loop station division in 2021 and the crew division in 2023.

Product Information

●JBL Tour Pro 3

JBL Online Store Price (Tax Included): ¥39,600

・High-resolution sound created by JBL's first dual drivers x LDAC support

・Hybrid Noise Cancelling 2.0 that optimizes according to the environment

・New Spatial Sound & Head Tracking for enhanced immersion

・Clear voice calls realized by AI noise reduction + 6 microphones

・Smart charging case combining intuitive operation and functionality

・New music experience expanded with transmitter & Auracast

Black, Latte Green, Blue (Amazon Exclusive)

Related Information

◆JBL Summer Sale 2026 Underway

JBL is currently holding the "JBL & AKG Summer Sale 2026," offering popular speakers and fully wireless earphones at special prices. "JBL Tour Pro 3" is also included in the対象 products and can be purchased at a limited-time special price.

・Sale Period: July 1, 2026 (Wed) - July 29 (Wed)

・Sale Details: https://prtimes.jp/main/html/rd/p/000000550.000012767.html

*Based on actual sales data "BCN Ranking" collected from home electronics retailers, PC specialty stores, and online shops nationwide, the company that had the largest cumulative sales volume for one year was awarded in each category at the "BCN AWARD 2026." The wireless speaker category received the No. 1 award for 8 consecutive years.

<About JBL>

Established with the aim of developing home speakers that combine beautiful design with pro sound. Since then, it has been one of the world's largest audio manufacturers, trusted and loved by professionals and amateurs alike in all scenes involving music.

We offer everything from ultra-high-end home speakers to earphones, headphones, and home theaters. We also provide consumer products for in-car audio and multimedia, such as for Toyota, as well as professional equipment for movie theaters, stadiums, concert halls worldwide, and broadcasting stations and recording studios. JBL is adopted as an acoustic system in competition venues around the world and is also used in various major sporting events.

<About Harman International (US Headquarters/Harman International Industries, Incorporated)>

Harman International designs, manufactures, and markets premium audio, visual, connected car, and integrated solutions for the automotive, consumer, and professional markets. Our major brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson®, and Revel®, are widely used and acclaimed by audio enthusiasts, artists, and event/concert venues. Today, more than 50 million cars worldwide are equipped with our audio and infotainment systems, and our software services enable secure connectivity and integration for billions of mobile devices and systems across offices, homes, cars, and mobile platforms. Harman International has approximately 30,000 employees worldwide.

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