Smart Photo Booth 'HARTi Photo' Appears at Urban Ethical Festival 'City Green Fes. 2026'

HARTi Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Yuya Yoshida), aiming to create infrastructure for the cultural industry under the corporate philosophy of "circulating sensibility to create economy," will deploy its smart photo booth, "HARTi Photo," at the urban ethical festival "City Green Fes. 2026" held at MIYASHITA PARK on May 23rd (Sat) and 24th (Sun), 2026. The booth will be set up within the collaborative space operated by the event organizer City Green and Asahi Soft Drinks Co., Ltd. for their product "green cola."

At the venue, visitors can enjoy a free photo experience using exclusive design frames that express the world of the new product "green cola," based on the concept of "No sugar / No calories / No guilt."

Background "HARTi Photo" has enhanced visitor engagement by deploying exclusive frames linked to the worldviews of various content, including anime, artists, brands, and commercial facilities. Recently, its utilization has expanded as an experiential content tool to foster communication with visitors in brand promotions and event strategies. For "City Green Fes. 2026," a special "HARTi Photo" booth will be deployed within the joint booth of City Green and Asahi Soft Drinks. The collaboration was realized as a way to intuitively enjoy the worldview of the new product "green cola," leveraging HARTi Photo's ability to represent brand worlds visually.

Event Details Event Name: City Green Fes. 2026 Dates: May 23 (Sat) - May 24 (Sun), 2026 Hours: 10:00 - 20:00 Venue: Shibuya City Miyashita Park (MIYASHITA PARK 4F) Cost: Free Content: Photo experience using exclusive design frames representing "green cola"

About City Green Fes. 2026 City Green Fes. 2026 is an urban ethical festival hosted by the Meiji-dori Miyashita Park Shopping Association, City Green, and HOKULEA Inc. Under the theme of "RE:WILDING TOKYO," it offers diverse content including music, wellness, markets, art, and talk sessions, acting as a new urban cultural event where anyone can experience ethical lifestyle naturally without specialized knowledge.

About HARTi Photo This is a smart photo booth with the concept of "Creating a place to express what you love." It captures natural beauty without relying on excessive processing or retouching.

Features of HARTi Photo 1. High Flexibility: Compact design eliminates the need for large booths, allowing deployment in events, stores, pop-ups, and more. 2. Exclusive Frames: Special designs available only on-site through collaborations with anime, artists, and IP holders. 3. Sophisticated Design: Minimalist white-toned design turns the hardware itself into content.

Call for Collaborations HARTi is seeking new collaborations with IPs and artists through HARTi Photo. Please feel free to contact us if interested. Service Site: https://harti.tokyo/photo Case Studies: https://harti.tokyo/photo/case/ Official X: https://x.com/hartiofficial Official Instagram: https://www.instagram.com/harti_tokyo/ Inquiries for Rental: https://harti.tokyo/photo/contact/ / +81-50-1721-8672 (Weekdays 9:00-17:00)